UCCU Partners with Incent to Launch Youth-Focused Family Banking Platform

In a strategic move to meet the needs of its uniquely young membership, Utah Community Credit Union (UCCU) has partnered with I ncent, a leading provider of digital banking solutions tailored for families and youth. The Provo-based credit union, with 23 branches and $3.5 billion in assets, will roll out Incent’s Family Banking platform to support financial literacy and responsible money management among young families and their children.

1. Understanding UCCU’s Demographics and Needs:

UCCU’s average member age is just 32, well below the national credit union average of 53.
The credit union serves a tech-savvy and family-oriented population located near Utah Valley University and Brigham Young University.

2. Why Incent Was the Right Fit:

Incent’s Family Banking platform offers a secure, real-world digital experience for children and teens.
The platform helps foster financial literacy, supports parental oversight, and ensures a seamless transition to adult accounts at age 18.

3. Strengthening Member Engagement and Loyalty:

UCCU wanted to better serve families with innovative tools that match their digital expectations.
The white-labeled platform allows UCCU to maintain ownership of the member relationship while capturing deposits and interchange revenue internally.

4. Strategic Leadership Commentary:

Kevin Banks, VP of Marketing at UCCU, emphasized the importance of innovation for younger members, noting Incent’s standout capabilities after extensive research.
Marcell King, President and COO of Incent, highlighted the partnership as a way to empower early financial habits and help UCCU stand out in a competitive landscape.

5. Future-Proofing with Family Banking:

The partnership exemplifies how credit unions can adapt to shifting demographics by offering tailored, future-ready banking experiences.
Located in Utah’s Silicon Slopes tech corridor, UCCU is positioning itself at the forefront of digital banking innovation.

With the launch of Incent’s Family Banking platform, UCCU is taking a bold step to enhance its service to young families and solidify long-term member relationships. This partnership reflects a broader trend among financial institutions to invest in early financial literacy and digital-first experiences, ensuring they remain relevant and competitive in a rapidly evolving market.