Despite a decade of automation hype, a recent survey of bookkeepers and accountants (December 2025) found that just 2 percent of finance teams rely on AI or advanced automation as their primary method for coding and posting transactions. Most organizations still depend on manual rule‑sets, click‑through confirmations, and line‑by‑line reviews that stall month‑end close and increase the likelihood of errors. The shortage of skilled accountants compounds the problem, leaving many firms with back‑logged spend and overworked staff.

The global payments platform has launched Personalize, a new product within its Adyen Uplift suite, designed to dynamically tailor checkout experiences in real time based on individual shopper behavior and preferences. The goal: reduce friction, lower processing costs, and increase conversion rates—all before a customer even clicks “pay.”