By Brendan Miller, CMO, Runa Cracker Barrel tried to modernize its visual identity. The restaurant chain unveiled a sleek new logo and contemporary design language, then watched as customers revolted. Within weeks, they reversed course, returning to their familiar country store aesthetic amid intense backlash. For B2B marketers, this isn’t just another consumer brand stumble…
Perks aren’t what they used to be. And that’s a good thing. Not long ago, employee and contractor rewards were mostly symbolic. A generic gift card at year’s end, or a branded coffee mug that gathers dust. A one-size-fits-all token that is rarely aligned with what the recipient wanted or needed. But the workforce has…
What payment innovations such as embedded finance, BNPL, blockchain, or biometric authentication do you see having the most impact on the ecosystem? With the explosion of AI leading to a significant surge in identity theft and deepfake scams online, tools that help ensure stability during periods of rapid growth will likely be considered the innovators….
In an industry built on trust and technology, no fintech company is immune to crisis. Whether it is a security breach, compliance issue, or market disruption, the stakes are exceptionally high when money and data are involved. The difference between lasting damage and a managed recovery often lies in the strength of a company’s communication…
Independent investment bank Cascadia Capital is doubling down on technology. The firm has named Jonathan Cantwell as Head of Technology Investment Banking, marking a significant step in expanding its national footprint — and establishing a dedicated Silicon Valley office to serve growth-stage tech companies.
In an environment where fintech companies face complex regulatory requirements, communication is not just a business function. It is a strategic imperative. Effectively explaining compliance measures, privacy safeguards, and ethical practices can directly influence whether consumers trust a financial brand. Fintech PR serves as the bridge between technical, regulatory language and clear, relatable messaging. Every…
In the world of fintech, securing funding often takes center stage for startups and emerging companies. While capital is undeniably important for growth and innovation, an equally critical element frequently gets overlooked in the early stages: public relations. The truth is that fintech PR is not a luxury to be considered after funding is secured…
The fintech sector is growing at a breakneck pace. From payment solutions and digital banking to wealth management platforms and blockchain infrastructure, innovation continues to redefine how consumers and institutions interact with money. But while adoption is accelerating, trust is not keeping up. Rapid innovation brings disruption, but it also raises questions about security, privacy,…
Dubai’s Meydan Free Zone, the UAE’s only fully digital Free Zone, just made starting a business significantly smarter—and more rewarding. In a new partnership with Alaan, the Middle East’s leading corporate card and expense management platform, all businesses registered with Meydan before August 31, 2025, will receive 12 months of Alaan’s premium plan free of charge—a bundle worth AED 6,000.
1. What specific trends or data led you to identify the “quiet credit crisis” among Americans? We saw that over 45 million Americans are considered credit invisible or underbanked. That’s such a high number, and it highlights how traditional systems fail to serve a large segment of the population. On top of that, younger consumers, immigrants,…
