Communication as a Cornerstone of Change Transformation in financial services is not only about technology or processes; it is equally about perception, trust, and clarity. Stakeholders, customers, and investors are influenced by how well an organization communicates its vision and progress. PR agencies serve as strategic partners in this process, translating complex initiatives into messages that…
How is NRF redefining the role of events by becoming a platform for ecosystem-building and community? Events as a whole are an excellent way to create a larger sense of community. However, NRF specifically creates continuity across various retail partners, technology providers, and decision-makers, allowing ideas and relationships to develop past the show floor. This…
Jeff Baskin, Chief Revenue Officer Promotions are a key performance area for all retailers, and effectively implementing truly personalized offers at scale has been a goal for enterprise retailers for decades. Eagle Eye’s CRO Jeff Baskin shares his thoughts on how technology is making this goal more attainable, the legacy approaches that are holding retailers…
Trust as a Core Asset In the financial services sector, trust is the foundation of every relationship. Customers, investors, and partners make decisions based on a brand’s credibility, transparency, and reliability, not just its products or returns. PR agencies help financial institutions communicate their expertise and values clearly, ensuring that stakeholders see them as dependable and…
Introduction In regulated enterprises, security controls often look strong on paper. Policies are documented, audits are passed, and compliance dashboards report green. Yet real-world incidents continue to occur—not because controls are absent, but because they fail to operate as intended when systems change, scale, or come under stress. In this Q&A, Vishnu Gatla, an enterprise…
Establishing Trust Through Fintech PR In the digital asset and corporate treasury sectors, trust is the foundation of effective communication.Fintech PR agencies play a critical role in shaping perception, ensuring transparency, and reinforcing credibility among stakeholders. By crafting clear, consistent messaging, PR professionals help organizations articulate complex financial products and services in ways that inspire confidence…
A fresh joint analysis from Bybit and data‑analytics heavyweight Block Scholes shows that the crypto‑derivatives sector shrugged off two very different macro shocks in the first half of 2024. While a diplomatic flare‑up over Greenland’s strategic significance rattled risk‑off sentiment, and Japan’s sudden jump in 10‑year government‑bond yields sent a ripple through Asian markets, crypto perpetual contracts for Bitcoin (BTC) and Ethereum (ETH) continued to post healthy turnover, expanding open interest and displaying volatility patterns that were surprisingly flat.
Vianexus, the fast‑growing data‑as‑a‑service platform that stitches together news, analytics, and alternative data for the financial sector, announced a major boost to its Marketplace: the integration of MT Newswires, Dow Jones’ flagship financial‑journalism network. The move unlocks a steady stream of “agent‑ready” news—pre‑formatted, instantly consumable content—across Vianexus’ 2,000‑plus partner ecosystem, from hedge funds and wealth‑tech firms to corporate treasuries and regulator‑grade data aggregators.
The Importance of Crisis PR in Financial Services In the financial sector, unforeseen events can have far-reaching consequences for both reputation and trust. Effective crisis PR ensures that organizations respond promptly and strategically, mitigating potential damage and preserving stakeholder confidence. PR agencies play a critical role in guiding financial institutions through turbulent times by providing structured…
Genpact, the global professional services firm known for AI‑infused business process management, has just been added to Brand Finance’s coveted “Brand to Watch” roster for the IT‑services sector. The accolade, released on March 5, 2024, underscores Genpact’s rapid brand‑value ascent and its expanding footprint in digital transformation.
