Private Credit Has a PR Problem. Here’s How to Fix It. Private credit is now one of the largest categories in global asset management, with estimates placing assets under management north of $2 trillion. The category has grown from a niche strategy for a handful of specialist lenders into a core allocation for pension funds,…
Activist investor campaigns hit record levels in 2025. The 2026 environment is setting up to be worse. More campaigns, more sophisticated tactics, faster public escalation, and a media and analyst environment that moves activist narratives into mainstream coverage within days rather than weeks. Most of the CEOs I advise on this work have never been…
When I started 5WPR more than twenty years ago, a founder raising a seed round needed a pitch deck, a product demo, and a few warm introductions to investors. That was the whole job. The founder walked into the room, the investor formed a first impression in person, and the meeting either happened or it didn’t. That…
1. How is AI transforming traditional treasury functions such as cash forecasting, risk management, and liquidity planning? AI moves the treasury function from reactive to predictive. Cash forecasting historically leans on historical averages and a treasurer’s instinct, and analysts at most enterprises can spend 30-40% of their time generating forecasts and chasing variances by hand….
Introduction Laura Briel Sullivan, a former bank Chief Marketing Officer, turned author of Sailing with Angels: A Poetic Tale of Grief and Grace, brings a unique perspective shaped by more than 25 years in financial services and a personal journey into storytelling. Her work explores how life transitions caregiving, loss, and career reinventions and how they…
Where are brands getting first-party data strategy wrong right now? Most brands think they have a data problem. They don’t. They have an activation problem. The industry is focused on signal loss and shrinking addressability, but at the same time, brands are sitting on valuable, consented data they’re not using. Many organizations already have more…
1. What inspired you to build FUTR’s AI agent platform, and how does it reflect your view of where commerce is heading? We built FUTR around a simple shift that’s already happening: commerce is moving from interaction to delegation. Today, people still have to do everything themselves. You search, compare, and transact across a bunch…
The Intersection of Growth and Compliance FinTech companies operate in an environment where innovation meets regulation. While growth stories and product launches capture attention, the long-term success of a fintech brand depends on credibility and trust. A PR agency that understands both the regulatory landscape and communications strategy can help a fintech navigate this complex terrain….
The Challenge of Consumer Confidence Consumer trust in financial services remains fragile, and fintech companies face the dual challenge of innovation and credibility. While new technologies and services offer convenience, the market’s skepticism can make adoption slow and cautious. A strategicPR approach is essential to bridge this gap, helping fintech brands communicate authenticity and reliability while…
GITEX AI ASIA, Asia’s Largest and Most Global Tech, Startup & Digital Investments Event, returns to Marina Bay Sands, Singapore, on 9–10 April 2026. The event will bring together 23,000+ tech leaders and decision-makers, 550+ enterprises and startups, 250+ investors, and participants from over 110 countries. Featuring co-located platforms including AI EVERYTHING SINGAPORE, STARTUPS NORTH…
