By Brendan Miller, CMO, Runa Cracker Barrel tried to modernize its visual identity. The restaurant chain unveiled a sleek new logo and contemporary design language, then watched as customers revolted. Within weeks, they reversed course, returning to their familiar country store aesthetic amid intense backlash. For B2B marketers, this isn’t just another consumer brand stumble…
Perks aren’t what they used to be. And that’s a good thing. Not long ago, employee and contractor rewards were mostly symbolic. A generic gift card at year’s end, or a branded coffee mug that gathers dust. A one-size-fits-all token that is rarely aligned with what the recipient wanted or needed. But the workforce has…
What payment innovations such as embedded finance, BNPL, blockchain, or biometric authentication do you see having the most impact on the ecosystem? With the explosion of AI leading to a significant surge in identity theft and deepfake scams online, tools that help ensure stability during periods of rapid growth will likely be considered the innovators….
In an industry built on trust and technology, no fintech company is immune to crisis. Whether it is a security breach, compliance issue, or market disruption, the stakes are exceptionally high when money and data are involved. The difference between lasting damage and a managed recovery often lies in the strength of a company’s communication…
Artificial intelligence has changed the way financial services work by speeding up deals, improving customer service, and making decisions more quickly. Unfortunately, the same technology has given fraudsters more power. They now use high-tech tools to plan and carry out complicated scams on a scale that has never been seen before. Time is very important…
