Passthrough Integrates with BlackRock’s Aladdin eFront to Digitize Investor Onboarding
Passthrough, a leader in fund workflow automation, has partnered with BlackRock’s technology business Aladdin® to integrate Passthrough’s digital subscription technology within the eFront platform. This collaboration aims to simplify and scale the investor onboarding process, creating a unified and seamless experience for institutional clients across private markets.
1. Enhancing the Investor Journey with Automation
- The integration allows eFront users to streamline investor onboarding and automate fund closings digitally.
- Electronic distribution and execution of subscription documents accelerate subscription workflows and reporting.
2. A Unified Platform for General Partners and Asset Servicers
- Common clients, including general partners and asset servicers, benefit from a more scalable investor relations solution.
- Passthrough’s technology offers a clear and intuitive path for investors, from initial interest through to investment completion.
3. Future Developments and Deeper Integration
- Passthrough and BlackRock plan to further embed the full onboarding flow within eFront, including subscription agreements, tax forms, and AML requests.
- This collaboration supports BlackRock’s goal to make private markets more accessible and transparent through technology.
4. Impact on BlackRock’s Private Markets Business
- BlackRock will leverage Passthrough’s solution to streamline onboarding for its own private markets clients, enhancing efficiency and investor experience.
Leadership Commentary
Tim Flannery, Co-founder and CEO of Passthrough, remarked, “Together, we’re removing friction from the moment investors log in—giving them one clear, intuitive path from interest to investment.” Kamya Somasundaram, Managing Director and Global Head of Aladdin Partnerships, added, “Our collaboration with Passthrough enhances our private markets technology capabilities, optimizing the investor experience throughout the investment lifecycle.”
The Passthrough and BlackRock Aladdin partnership is a significant step toward transforming private markets by digitizing and automating complex workflows. By integrating subscription management within eFront, the partnership streamlines investor onboarding, reduces administrative friction, and sets new standards for scalability and transparency in private equity and fund management.
