Retailer Perceptions vs. Consumer Reality in Payment Experience
FreedomPay and Verifone, two leaders in payment technology, have collaborated with Retail Dive’s studioID to investigate the growing disconnect between retailer perceptions and actual consumer experiences in the payments space. Their joint study, Data Says Retailer Perceptions and Consumer Experiences Don’t Align, surveyed 150 retailers and 1,000 consumers. The results reveal critical blind spots in payment strategy, technology adoption, and customer engagement
