ila Bank Partners with Mastercard to Launch Premium Loyalty Offerings
ila Bank, the digital banking arm of Bank ABC, has renewed and expanded its strategic partnership with Mastercard. The collaboration will introduce a suite of new consumer-focused products, including premium travel and loyalty offerings, enhanced by Mastercard’s global expertise in security and digital innovation. This move further strengthens ila Bank’s customer-centric commitment in a growingly cashless and digital-first banking landscape.
Elevating the Digital Banking Experience
- New Premium Product Lines
ila Bank will launch new travel and affluent customer offerings, focused on lifestyle and luxury. These will be integrated into its digital banking ecosystem via the ila app. - Loyalty Across Everyday Experiences
A new Mastercard-powered loyalty program will offer added value in dining, luxury shopping, travel, and exclusive “Priceless” experiences for customers.
Security and Privacy at the Core
- Advanced Fraud Protection
The partnership also introduces robust fraud prevention technologies to ensure safe and seamless digital transactions. - Privacy-First Approach
Enhanced privacy protection features will be built into the product suite to reflect the increasing consumer demand for data security.
Executive Commentary
- Mohamed Almaraj, CEO, ila Bank “Renewing our engagement with Mastercard strengthens our mission of delivering banking that reflects our customers. These offerings underscore our leadership in secure, seamless digital banking.”
- Adam Jones, Division President, Mastercard West Arabia “Our continued partnership with ila Bank ensures we remain at the forefront of digital banking innovation in the region, offering secure and rewarding customer-first solutions.”
Proven Partnership with Continued Innovation
- Track Record of Success
Mastercard has supported ila Bank’s earlier initiatives, such as:- The multi-currency debit program
- Pay with Rewards program
- Airline co-brand card with Gulf Air in Bahrain
- ila’s Growing Ecosystem
Since its 2019 launch, ila Bank has provided a mobile-only digital experience with products like:- Hassala (smart savings tool)
- Jamiya (group saving tool)
- Al Kanz (cash prize account)
ila Bank’s renewed partnership with Mastercard marks a significant step forward in redefining digital banking experiences for the modern consumer. With a focus on premium benefits, lifestyle-driven loyalty programs, and advanced security, the collaboration cements ila’s role as a leader in the region’s digital payments landscape.
