Spinwheel Raises $30M to Reinvent Consumer Credit Data Infrastructure with AI
Spinwheel Secures $30M to Rewire the Consumer Credit Data Landscape
With U.S. consumer liabilities skyrocketing past $19.5 trillion, the systems that manage our financial lives are long overdue for an upgrade. Spinwheel, a fast-rising player in real-time credit data and payments infrastructure, just raised a $30 million Series A to do exactly that—bring clarity, speed, and AI smarts to a system groaning under decades of legacy tech.
The round was led by F-Prime Capital, with backing from QED Investors, Foundation Capital, and Fika Ventures. It positions Spinwheel to accelerate development of its agentic AI platform, expand its datasets and product offerings, and scale its go-to-market efforts—all aimed at modernizing how financial institutions and consumers interact with credit data.
The Fractured State of Consumer Credit
The average American juggles 10 to 14 credit accounts—from credit cards and car loans to student debt and mortgages. Yet, much of this financial picture is siloed, slow to update, and hard to access. Banks and lenders face costly customer service bottlenecks, while consumers struggle to manage scattered accounts and outdated dashboards.
“Financial providers are drowning in operational friction, and consumers are left navigating a maze of disconnected credit experiences,” said Tomás Campos, Spinwheel’s co-founder and CEO. “We’re building the foundational infrastructure to change that.”
Why Spinwheel Stands Out
Unlike most “open banking” platforms that focus on assets, Spinwheel is tackling the liability side of the equation—credit card debt, student loans, mortgages, and more. Its platform already supports over 15 million users and 165 million connected accounts, representing $1.5 trillion in consumer debt.
Key to its offering is a credentialless API that requires only a phone number and date of birth to surface a verified, real-time consumer credit profile. This low-friction model allows partners—from lenders to personal finance apps—to instantly retrieve actionable liability data and process payments directly within their workflows.
That means higher conversion rates, improved customer retention, reduced risk, and ultimately, better financial outcomes.
From Fragmentation to Frictionless
As the consumer credit ecosystem evolves, the stakes are growing. The legacy systems that underpin U.S. consumer finance aren’t built for real-time engagement or AI-powered personalization. Spinwheel is betting that agentic AI—AI that acts on behalf of users to manage tasks—will be the key to automating credit management, reducing user effort, and unlocking smarter, context-aware financial tools.
“Our infrastructure is designed to eliminate complexity while preserving security and consumer control,” Campos noted. With bank-grade security baked in, the platform ensures data remains both protected and productive.
A New Frontier for Financial APIs
The opportunity here is massive. As David Jegen, Managing Partner at F-Prime, put it: “While open banking has largely focused on assets, there’s a huge untapped opportunity in mapping the full liability picture. We’re in the early innings of this category, and Spinwheel is leading the charge.”
With this new funding, the company plans to:
- Expand its agentic AI capabilities for automated, real-time credit decisioning
- Unlock access to non-traditional data sources, enhancing credit visibility
- Grow its sales and partner enablement teams
- Deepen support for lenders, marketplaces, and financial platforms
The Road Ahead
Spinwheel’s long-term vision is to serve as the foundational layer for credit data, helping financial institutions deliver more personalized, automated, and proactive products to consumers. If it succeeds, the company could define the next generation of fintech infrastructure—one that doesn’t just track your credit, but actively helps you manage and improve it.
With a fresh $30 million in the bank and a laser focus on liability-side infrastructure, Spinwheel is tackling one of fintech’s most overlooked—and most consequential—challenges: fixing how consumer credit works behind the scenes. Expect more automation, better user experiences, and a whole lot less friction.
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