Cetera Appoints Andina Anderson as Managing Director to Lead RIA Blueprint Growth
Cetera announced the appointment of Andina Anderson as Managing Director, Digital Solutions, and head of RIA Blueprint — a core platform in Cetera’s Wealth Hub strategy. Anderson will oversee strategic growth for Cetera’s expanding segment of Registered Investment Adviser (RIA) affiliates.
About RIA Blueprint
- Integral to Cetera’s connected ecosystem, providing infrastructure, modern technology, and compliance services.
- Supports advisors launching or growing their own RIAs through dedicated teams.
- Enables personalized growth pathways for independent and hybrid advisors within Cetera’s multi-affiliation model.
Anderson’s Experience and Leadership
- Brings over 20 years in financial services with expertise in platform sales, relationship management, and enterprise advisor solutions.
- Previous leadership roles include Managing Director at Envestnet (head of Tamarac) and Chief Customer Officer at Juniper Square.
- Proven track record leading advisor and enterprise engagement strategies within the RIA channel.
Strategic Role and Responsibilities
- Drive integrated growth campaigns to expand the RIA Blueprint platform.
- Collaborate with marketing and product teams to meet KPIs related to recruiting, asset growth, and retention.
- Represent Cetera’s RIA strategy at industry events and advisor communities.
Leadership Statements
- Christian Mitchell, President of Cetera Solutions:
Highlights Anderson’s vision and executional strength as key to scaling RIA Blueprint and enhancing advisor-centric value. - Andina Anderson, Managing Director:
Expresses honor to lead a platform empowering advisors to grow with personalization, scale confidently, and maintain control throughout their business journey.
Anderson’s appointment marks a significant step in Cetera’s commitment to being the premier growth platform for elite advisors, reinforcing its leadership in shaping the future of wealth management.
