Amplify Appoints Mark Fischer as COO to Drive Operational Excellence

Amplify Platform, a unified wealth management platform for financial services, has announced the appointment of Mark Fischer as its first Chief Operations Officer (COO). The hire is a strategic move that underscores Amplify’s continued momentum and expansion, with the firm recently doubling its headcount and surpassing $18 billion in assets under management (AUM).

1. A Seasoned Leader to Guide Operational Strategy

30+ Years of Experience: Fischer brings extensive expertise from decades in financial services, including leadership roles at Charles Schwab Asset Management.
Key Focus Areas: In his new role, Fischer will oversee relationship management, client onboarding, team training, and operational scaling strategies.
Client-Centric Approach: He aims to refine operations for improved efficiency and a stronger, more responsive client experience.

2. Amplify’s Rapid Growth and Evolving Leadership Team

Doubling Headcount in 2024: Amplify’s employee base has grown rapidly to meet rising demand.
Expanded C-Suite: Fischer joins a growing leadership team including newly appointed CFO, CPO, Chief of Staff, and General Counsel.
Over $18 Billion AUM: Amplify’s strong growth trajectory is reflected in its increasing AUM and service capabilities.

3. Leadership Endorsement and Strategic Vision

Endorsed by Growth Leadership: Chief Growth Officer Vickie Lewin highlighted Fischer’s operational acumen and passion for client success.
CEO Perspective: Founder and CEO Aaron Brodt emphasized the importance of a strong leadership team in delivering an industry-leading client experience.
Fischer’s Vision: Fischer praised Amplify’s advisor-first mission and expressed enthusiasm for driving operational enhancements to support scalable growth.

4. Industry Background and Philanthropy

Previous Roles: Fischer held COO and CFO titles at Charles Schwab Asset Management, overseeing major operational and financial initiatives for a $1.2 trillion platform.
Philanthropic Service: He also serves on the board of the Colorado chapter of the Alzheimer’s Association.
Educational Background: Holds a business degree from the University of New Hampshire, Plymouth, and an MBA from the University of Colorado.

Mark Fischer’s appointment marks a pivotal moment for Amplify as it continues to scale rapidly and enhance its service model for financial advisors. His arrival strengthens an already dynamic leadership team committed to improving operational efficiency, deepening client engagement, and supporting advisors with future-ready tools. With a blend of experience, strategic vision, and a passion for service, Fischer is poised to help drive Amplify’s next phase of growth and innovation in the wealth management space.