When most fintechs steer clear of firearms, PublicSquare is doubling down. The company announced that its fintech arm has struck a partnership with Silencer Shop, the largest distributor of suppressors in the U.S., to deliver bundled payments and credit solutions for a market often shunned by mainstream financial providers.

Why It Matters

The firearms industry—and especially suppressors—has been one of the fastest-growing segments in recent years. Yet payment processing and credit remain recurring headaches, with many banks and platforms hesitant to work with gun-related businesses.

PublicSquare’s move isn’t just about providing another checkout button. It’s about positioning itself as the go-to fintech for merchants who feel boxed out by traditional providers. CEO Michael Seifert calls the company’s bundled solution “the gold standard” for Second Amendment-aligned businesses, and this deal with Silencer Shop is a chance to prove it at scale.

What the Partnership Delivers

Silencer Shop plans to integrate PublicSquare’s payments and credit services directly into its platform, streamlining the purchasing process for its sizable customer base. That means:

• Faster, more secure payments built for firearms e-commerce.
• Flexible credit options for customers navigating costly purchases like suppressors.
• Values-aligned financial services—a not-so-subtle shot at fintech competitors that won’t touch the category.

Dave Matheny, CEO of Silencer Shop, put it simply: “Working with PublicSquare means that our shoppers now get the simple and secure payment options they deserve.”

A Niche Fintech Play With Broader Implications

Fintech companies have increasingly sought out underserved or “de-banked” markets, from cannabis to adult content. PublicSquare is carving out its own lane by targeting the firearms sector, a community eager for stability in payments and financing.

By aligning with a market leader like Silencer Shop, PublicSquare gains a foothold in a segment of the firearms industry that continues to expand despite political scrutiny. Suppressors, once a niche accessory, are now among the fastest-growing product categories, thanks to both regulatory changes and consumer demand.

The broader question: can PublicSquare scale this model beyond firearms, or will it remain a specialized fintech? Either way, its bet is clear—there’s money in markets other fintechs won’t touch.