iQuanti Unpacks the Hidden Rules of Generative Engine Optimization for Financial Services

For years, search engine optimization (SEO) has been the rulebook for winning visibility online. But in 2025, financial services firms are realizing there’s a new game in town: Generative Engine Optimization (GEO)—the art of influencing how large language models (LLMs) like ChatGPT, Google’s AI Overviews, and Perplexity mention your brand.

iQuanti Unpacks the Hidden Rules of Generative Engine Optimization for Financial Services

Why Accuracy Matters: The Risks of Misreporting in AI-Driven Finance 

An investment firm relies on an advanced AI platform to generate risk exposure reports. Due to a slight data anomaly, the system underreports the firm’s exposure to volatile assets. It results in traders making decisions based on that flawed insight. Resources and money are lost, investors panic, and regulators demand answers. Why? Misreporting is a…