Zocks, the privacy‑first AI platform designed for financial advisors, has raised $45 million in Series B funding, co‑led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and all existing investors. This latest round brings Zocks’ total funding to $65 million, following its $13.8 million Series A in March 2025.
The platform uses agentic AI to automate administrative tasks and surface actionable insights across an advisor’s entire book of business. By converting client conversations into structured data and integrating with CRMs, portfolio management, tax software, and financial planning tools, Zooks saves advisors 10+ hours per week while helping them identify and act on new planning opportunities.
From Admin Automation to Strategic Insights
Beyond workflow automation, Zooks now provides advisors with contextual recommendations, suggesting next‑best actions based on conversation history and connected data. Advisors can, for example, quickly find clients without college savings plans, locate old 401(k) accounts outside management, or identify clients approaching RMD age—and execute recommended steps with a single click.
More than 5,000 financial firms currently rely on Zooks, including enterprise clients like Ameritas, Carson Group, Kestra Financial, and Osaic, using the platform to increase accuracy, operational efficiency, and client engagement.
“Zooks has built an AI product that solves real problems for advisors—from eliminating bottlenecks to surfacing insights we couldn’t access any other way,” said Shannon Spotswood, CEO of RFG Advisory. “Advisors can maximize their time and run a better business without compromising the independence that defines who we are.”
AI Adoption Amid Advisor Shortage
With a projected shortfall of 100,000 advisors by 2034, the wealth‑management industry faces a critical capacity challenge. While 93% of billion‑dollar RIAs rank referrals as a top growth strategy, 83% cite lack of advisor time as a key constraint, according to Cerulli Associates. Zooks positions itself as a solution, enabling advisors to be proactive, personalized, and revenue‑focused.
“This past year has shown just how fast AI is advancing—and how quickly client expectations are changing,” said Mark Gilbert, CEO and Co‑founder of Zooks. “Zooks is both a system of work and a system of insight, guiding advisors to be more personalized and proactive across their entire book.”
Investor Confidence and Market Potential
Arif Janmohamed of Lightspeed highlighted Zooks’ “comprehensive AI platform that addresses the full spectrum of advisor workflows,” noting its integration depth and product‑first culture as a competitive edge. QED Investor Laura Bock added that Zooks is emerging as “essential infrastructure for firms looking to scale personalized service across wealth, banking, and insurance.”
With its expanded enterprise capabilities, including enhanced security, compliance, and integrations, Zooks is poised to accelerate adoption among financial advisors seeking to combine automation, intelligence, and actionable insights in a single platform.
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