Perfios launches Journey Builder, an AI‑powered, low‑code platform that helps banks cut product launch times by 60%+ and adapt faster to regulatory and market change.

India’s financial institutions have no shortage of data. What they do lack—often painfully—is speed. Turning customer insights into live, compliant financial products still takes months, tangled up in rigid loan origination systems, siloed teams, and regulatory complexity.

Perfios wants to change that.

The Bengaluru‑based B2B TechFin company has launched Journey Builder, an AI‑powered, low‑code platform designed to help banks, NBFCs, and insurers design, deploy, and continuously optimise end‑to‑end customer journeys—without writing a single line of code. The promise is bold but measurable: early pilots show a 60%+ reduction in turnaround time, 70% lower engineering effort, and 3× faster product iteration.

For an industry grappling with shrinking margins, rising customer expectations, and constant regulatory change, that kind of acceleration could be more than a nice‑to‑have.

Why Journey Builder Matters Now

Financial products today are no longer static. Lending, onboarding, and insurance journeys must evolve constantly in response to shifting customer behavior, fraud patterns, regulatory updates, and new digital rails. Yet most institutions still rely on traditional development cycles that are slow, brittle, and expensive. If any change, even a small one, can trigger weeks of rework.

Journey Builder is Perfios’ answer to that bottleneck. Instead of hard‑coded workflows, it introduces what the company calls “living journeys”—dynamic, modular flows that can be rearranged, optimized, or replaced in real time based on performance data.

In practical terms, this means financial institutions can move from idea to launch in days rather than months, while continuing to refine journeys after they go live.

A No‑Code Control Center for Financial Journeys

At its core, Journey Builder is a visual orchestration layer that sits above existing systems. Product teams use a drag‑and‑drop interface to stitch together data inputs, validation steps, decision logic, and compliance checks into a single, coherent flow.

Unlike generic low‑code tools, this platform is deeply domain‑specific. Common building blocks—KYC, fraud checks, underwriting, document processing—are pre‑built and reusable across products. Lending journeys, insurance onboarding, and CASA account openings can all be assembled from the same modular components.

Perfios has also pre‑integrated more than 50 connectors across credit bureaus, digitisation tools, document classification systems, KYC providers, and fraud platforms. That ecosystem approach reduces the heavy lifting typically required to wire up complex financial workflows.

The result is a system designed not just for developers, but for business users—product managers who understand customer journeys but don’t want to wait in an engineering queue to test new ideas.

Built‑In Analytics That Don’t Just Observe—They Act

What sets Journey Builder apart from many workflow tools is its journey‑native analytics. Instead of exporting data to dashboards and waiting for manual analysis, the platform continuously monitors each step in real time.

It identifies where applicants drop off, where processes slow down, and where friction accumulates. More importantly, it can act on those insights immediately—reordering steps, removing redundant checks, or parallelising processes without human intervention.

This closes a long‑standing gap in financial services: the lag between identifying a problem and fixing it. In fast‑moving segments like digital lending or BNPL, that lag can mean lost conversions and lost revenue.

Governance, Compliance, and Experimentation—Together

Speed in financial services only works if it comes with control. Journey Builder includes built‑in versioning, sandbox environments, and audit trails, allowing institutions to experiment safely without disrupting live journeys.

This matters in heavily regulated markets like India, where even small changes must align with RBI guidelines, data protection laws, and audit requirements. Perfios has baked compliance into the platform, rather than treating it as an afterthought.

The system is India‑first by design, with native support for Account Aggregator, Aadhaar, DigiLocker, video KYC, DPDP Act requirements, and evolving RBI norms. For domestic institutions, this reduces the friction of adapting global tools that often require extensive localisation.

From Fixed Workflows to Living Systems

Krishna Chaitanya, Chief Product Officer at Perfios, frames the challenge bluntly: financial institutions don’t lack insight—they lack the ability to operationalise it quickly.

“It takes months to customise rigid loan origination systems for each new journey,” he said. “Journey Builder reduces that timeline from months to days with a drag‑and‑drop platform built specifically for banking.”

That shift—from fixed workflows to adaptive systems—reflects a broader industry trend. As embedded finance, API‑first banking, and real‑time decisioning become standard, institutions are under pressure to behave more like software companies, without compromising on risk and compliance.

Competitive Context: A Crowded, Fragmented Market

Globally, workflow orchestration and low‑code platforms are not new. Players like Pegasystems, Appian, and even Salesforce have pushed into financial services. But many of those tools are horizontal by nature, requiring heavy customisation to handle financial complexity.

Perfios is betting that depth beats breadth. With over 15 years of experience powering financial decisions for more than 1,000 institutions across 18 countries—and processing billions of transactions every month—the company brings domain intelligence that generic platforms struggle to match.

In the Indian market especially, where regulatory nuance and digital public infrastructure play an outsized role, that specialisation could prove decisive.

Early Results and Market Impact

The early pilot metrics are hard to ignore: 2.5× faster journey launches, dramatically lower engineering effort, and continuous optimisation after go‑live. For institutions under pressure to grow without ballooning costs, those numbers translate directly into ROI.

More broadly, tools like Journey Builder point to a future where financial product development becomes iterative rather than episodic. Instead of annual overhauls, institutions can tweak journeys weekly—or even daily—based on real‑world behaviour.

That could reshape competition, favouring players who can learn and adapt fastest.

The Bottom Line

Journey Builder isn’t just another low‑code tool—it’s a statement about how financial institutions need to operate in a world of constant change. By combining AI‑driven optimisation, deep domain integration, and regulatory readiness, Perfios is positioning itself as a control layer for modern financial journeys.

If the early results scale, the platform could help banks and NBFCs reclaim something they’ve long struggled with: agility, without chaos.

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