For many households, a car is both a major asset and a recurring financial liability. Its market value, remaining loan balance, insurance cost and fuel spending often sit across different providers, making it difficult to see the economics of ownership in one place. OnePay is attempting to close that information gap with My Garage, a new feature that brings vehicle valuation, loan equity, payoff tracking, insurance offers and fuel rewards into its consumer finance app.

The financial technology industry’s push toward the “super app” is increasingly moving beyond banking and payments.

OnePay’s latest product launch takes that idea into the garage.

The consumer fintech has introduced My Garage, a feature designed to give users a consolidated financial view of their vehicles inside the same application where they manage other aspects of their money. The launch covers vehicle value, loan equity, payoff timelines, auto insurance offers and gas rewards, with auto-loan refinancing comparisons planned for a future release.

The proposition addresses a surprisingly fragmented part of household finance.

A consumer may have a vehicle valuation from one source, an auto loan with another financial institution, insurance through a separate carrier and fuel spending spread across payment cards or rewards programs. None necessarily provides a complete picture of what the vehicle is worth, how much equity the owner has accumulated or how much the car costs to keep on the road.

My Garage attempts to put those pieces together.

At launch, users can see an updated estimate of their vehicle’s value alongside loan equity and a payoff timeline. OnePay also plans to connect the ownership experience to insurance shopping and fuel rewards, turning the vehicle from a standalone financial obligation into another category managed through the broader fintech platform.

That distinction is important.

The product is not simply an automotive information tool. It is an example of embedded financial services, where financial products and data are increasingly organized around an asset, activity or life event rather than around individual banking products.

For consumers, the most useful element may be the combination of vehicle value and outstanding debt.

Knowing a car is worth $25,000 tells an owner relatively little on its own. Knowing the vehicle is worth $25,000 while the outstanding loan balance is $17,000 provides a clearer picture of approximately $8,000 in equity. That information can become relevant when deciding whether to sell, trade in, refinance or continue paying down the vehicle.

Depreciation makes that calculation especially important.

AAA’s latest published Your Driving Costs analysis puts average depreciation for the new vehicles in its study at $4,334 per year, making it the largest single cost category of ownership. AAA estimates the total annual cost of owning and operating a new vehicle at $11,577, or about $965 per month, when depreciation, financing, fuel, insurance, maintenance and other costs are included.

Those numbers illustrate why OnePay’s strategy goes beyond loan management.

The financial picture of a vehicle changes continuously. The car depreciates, the loan balance falls, insurance premiums change and fuel costs fluctuate. A static loan balance therefore provides only one part of the equation.

My Garage is designed to make that equation more visible.

OnePay General Manager of Marketplace Pat McLoughlin described the strategy as giving consumers greater visibility into one of the most expensive assets they own.

There is also a commercial strategy behind the product.

Once a fintech understands that a customer owns a particular vehicle and can see its estimated value, financing status and related expenses, it potentially has more opportunities to offer relevant financial products. Insurance is already part of My Garage, while loan-refinancing comparisons are expected to follow.

That creates a potential financial-services marketplace around vehicle ownership.

The model has parallels elsewhere in fintech. Platforms such as Credit Karma have built consumer experiences around credit and financial-product discovery, while SoFi and other digital financial providers have expanded from individual products toward broader financial ecosystems. Meanwhile, companies including Carvana, AutoNation and automotive marketplaces have increasingly connected vehicle transactions with financing and other services.

OnePay’s difference is starting from the consumer’s existing financial relationship rather than from the vehicle purchase itself.

That could make My Garage particularly relevant to consumers who already use OnePay as their primary financial app. Instead of sending users to an automotive marketplace to understand their vehicle’s financial position, the company is attempting to make that information part of everyday money management.

But there are important questions around the model.

Vehicle valuations are estimates and can vary significantly by mileage, condition, geography, trim and local market conditions. Loan equity calculations are only as useful as the underlying loan and valuation data. Insurance offers also depend on factors that extend well beyond the vehicle itself, including driver and policy characteristics.

There is another strategic consideration: financial-product cross-selling.

A consolidated vehicle dashboard can make financial decisions easier, but it can also become a powerful distribution channel for loans, insurance and other services. The quality of the consumer experience will therefore depend partly on whether recommendations remain useful and transparent rather than becoming an advertising layer inside a personal-finance application.

That issue is becoming more relevant as fintech companies compete to increase the number of products customers manage through a single interface.

OnePay’s launch also demonstrates how fintech platforms are expanding their definition of financial data. Historically, personal-finance applications concentrated on bank accounts, credit cards, investments and loans. Increasingly, the valuable data sits around assets and recurring expenses.

A vehicle is an obvious candidate because it combines all of those characteristics: it has a market value, generates expenses, may be financed, depreciates over time and can eventually be sold or traded.

For enterprise teams watching the fintech market, the development points toward a broader product strategy. The next generation of consumer financial applications may not organize themselves around checking accounts or individual financial products. Instead, they may organize around the customer’s financial life—with vehicles, homes, travel, healthcare and other high-value spending categories becoming integrated experiences.

My Garage is an early example of that transition.

The feature does not eliminate the complexity of vehicle ownership. What it does is attempt to make that complexity visible in one place—and then connect the resulting information to financial products that can potentially help consumers act on it.

Market Landscape

The vehicle-finance market sits at the intersection of consumer fintech, embedded finance, insurance technology and automotive commerce.

OnePay’s approach differs from traditional automotive marketplaces because the starting point is the customer’s financial relationship rather than a vehicle search.

Several categories are converging:

• Personal finance apps are expanding into product marketplaces and financial guidance.
• Digital lenders are using financial and behavioral data to streamline auto-loan origination and refinancing.
• Insurtech platforms increasingly provide digital comparison and quote experiences.
• Automotive marketplaces are combining vehicle discovery, valuation, financing and transactions.
• Embedded-finance platforms are bringing payments, lending and insurance into nontraditional customer journeys.

The economics make the category significant. AAA’s 2025 analysis found that depreciation, financing, fuel, insurance and maintenance collectively pushed average new-vehicle ownership and operating costs to $11,577 annually.

For fintech companies, that represents a large recurring pool of consumer financial activity.

The competitive opportunity is therefore not just to show consumers what their car is worth. It is to become the interface through which they finance, insure, maintain, fuel, refinance and eventually sell that asset.

Top Insights

• OnePay’s My Garage consolidates vehicle value, loan equity, payoff timelines, insurance offers and fuel rewards inside a broader consumer-finance application.
• The launch reflects fintech’s shift from individual financial products toward asset-centered experiences that organize multiple services around major household expenses.
• Vehicle depreciation is a major ownership cost, making continuously updated valuation and equity information increasingly relevant to consumer financial decisions.
• Planned refinancing comparisons could turn My Garage from an information dashboard into a distribution channel for auto-finance products.
• The strategy puts OnePay into competition with personal-finance apps, digital auto lenders, automotive marketplaces and embedded insurance platforms.

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