Kunfupay and EBANX are using Peru’s Yape digital wallet to address a persistent problem in cross-border digital commerce: consumers may prefer local payment methods even when international cards are unavailable. Their Yape On-File integration delivered a 46% revenue uplift for Kunfupay in Peru within four months, while accounting for 67% of the platform’s local processed payment volume and reaching a 95% approval rate, according to the companies.

Global digital businesses are increasingly discovering that international expansion depends on more than accepting Visa and Mastercard. In markets where local wallets, bank transfers and alternative payment methods dominate, checkout infrastructure has to reflect how consumers actually pay.

Kunfupay and EBANX are putting that principle into practice in Peru with Yape On-File, a tokenized, one-click checkout experience built around Yape, one of the country’s most widely used digital wallets.

The companies said the integration generated a 46% increase in Kunfupay’s revenue in Peru within four months. Yape On-File represented 67% of Kunfupay’s total processed volume in the country and recorded a 95% approval rate during that period.

The results point to a broader issue in Latin American payment infrastructure. Global platforms can have sophisticated checkout systems but still encounter conversion problems when their preferred payment methods do not match local consumer behavior.

According to data cited by EBANX from Yape and the World Bank, 77% of Peruvian adults use Yape, while only 4% hold an international credit card. EBANX also says nine out of 10 users of alternative payment methods such as Yape do not have a card in the country.

That makes the wallet more than an additional payment button. For digital businesses selling subscriptions, courses, memberships and other recurring products, access to a widely adopted local wallet can determine whether potential customers can complete a transaction at all.

Yape On-File adds another layer beyond simply supporting the wallet. During the initial transaction, customer credentials are tokenized. Subsequent purchases can then use a one-click experience rather than requiring the customer to repeat the full payment process, according to EBANX.

That distinction matters particularly for recurring digital payments. Subscription businesses depend on customers being able to make repeat purchases without repeatedly entering payment credentials or navigating between applications.

The approach also illustrates how payment tokenization is increasingly being used to connect local payment methods with global digital commerce. Rather than asking consumers to adapt to an international merchant’s payment workflow, the infrastructure adapts the checkout to the payment behavior of the target market.

Peru’s broader digital commerce market provides additional context. EBANX, using Payments and Commerce Market Intelligence data, estimates that Peru’s digital commerce sector will be worth $24 billion in 2026, growing at a 13% compound annual growth rate and potentially exceeding $30 billion by 2028.

The opportunity extends beyond Peru. Kunfupay and EBANX have been working together since February 2025 across eight Latin American markets: Brazil, Mexico, Colombia, Argentina, Chile, Peru, Ecuador and Bolivia. The partnership combines local payment methods with Kunfupay’s financial infrastructure for digital businesses selling to international audiences.

The payment methods vary by market. In Brazil, Kunfupay customers can accept Pix, while Mexican users can access OXXO Pay and Colombian consumers can use Nequi. The infrastructure also supports bank transfers, international and domestic cards and local card networks such as Elo in Brazil, Carnet in Mexico, and Naranja and Cabal in Argentina.

This market-specific approach is becoming increasingly important for payment service providers. Latin America does not operate as a single payments market: consumer preferences, financial inclusion, card penetration and regulatory environments vary considerably from country to country.

For merchants, that fragmentation creates both a technical and commercial challenge. A business expanding across the region may need to integrate several wallets, bank-transfer systems, cash-based payment methods and local card networks while also handling settlement and currency conversion.

Payment platforms such as EBANX effectively act as an abstraction layer over that complexity. A merchant can connect through a common infrastructure while the payment provider manages local methods and market-specific requirements.

Kunfupay’s business model adds another dimension. The company positions itself as a financial operating system for creators and online businesses, combining global checkout, multicurrency accounts and other business tools. It says more than 6,000 digital businesses currently use its platform.

The expansion of creator-led commerce is increasing the importance of that infrastructure. Goldman Sachs Research estimated that the creator economy could grow from approximately $250 billion to $480 billion by 2027, although that figure represents a total addressable market estimate rather than direct creator income.

As creators sell directly to audiences across borders, payments become part of their customer acquisition and retention strategy. A customer who cannot use a familiar local wallet may abandon a purchase before pricing, content quality or product value becomes relevant.

This is particularly important in emerging markets, where mobile wallets and account-to-account payment methods can have substantially greater reach than international cards.

The Kunfupay-EBANX case also demonstrates why alternative payment methods (APMs) are becoming central to global checkout strategies. The goal is not necessarily to replace cards but to give consumers a payment option aligned with local financial behavior.

For payment infrastructure providers, the competitive differentiation increasingly sits in the combination of local coverage, tokenization, authorization performance, currency handling and merchant integration. A wallet connection alone does not guarantee higher conversion; the surrounding checkout experience determines how effectively that payment method performs.

The 95% approval rate reported for Yape On-File provides an indication of the commercial impact in this particular deployment, although it is a company-reported result and should not be treated as representative of all Yape transactions or merchants.

The broader lesson for global digital businesses is that cross-border payments are increasingly local at the point of checkout. Merchants may sell globally, but consumers still expect to pay using the wallets, bank systems and currencies they already understand.

For creators in particular, the ability to accept local payments without building separate infrastructure for every country could become an important part of international growth.

Kunfupay and EBANX’s Peru deployment shows how that model can work when local wallet adoption, tokenized credentials and one-click checkout are combined. The next challenge will be extending the same economics and payment experience across additional markets where consumer payment behavior differs again.

Market Landscape

Latin America’s digital commerce market is highly fragmented across cards, instant-payment systems, bank transfers, digital wallets and cash-based alternatives. That fragmentation has made local payment method coverage a core component of cross-border payment infrastructure.

The Kunfupay-EBANX partnership now spans eight Latin American markets, with payment methods adapted to each country’s ecosystem.

The development also coincides with the continued expansion of the creator economy. Goldman Sachs Research projects a potential $480 billion creator-economy market by 2027, up from an estimated $250 billion in 2023. The estimate covers the broader creator economy rather than creator earnings alone.

For payment providers, this creates demand for infrastructure that combines global merchant reach with local consumer payment preferences. Tokenized wallets can be particularly relevant for subscriptions and repeat purchases because they reduce the need to recreate the initial payment interaction.

Top Insights

• Yape On-File generated a reported 46% revenue uplift for Kunfupay in Peru within four months of launch.
• The tokenized Yape checkout represented 67% of Kunfupay’s Peruvian payment volume and achieved a reported 95% approval rate.
• Yape’s reported reach among Peruvian adults illustrates why local wallets can be critical to international digital-commerce expansion.
• EBANX and Kunfupay now support payment methods across eight Latin American markets, including Pix, OXXO Pay and Nequi.
• The partnership shows how payment tokenization can connect local wallets with recurring digital commerce and creator-led businesses.

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