Genpact, the global professional services firm known for AI‑infused business process management, has just been added to Brand Finance’s coveted “Brand to Watch” roster for the IT‑services sector. The accolade, released on March 5, 2024, underscores Genpact’s rapid brand‑value ascent and its expanding footprint in digital transformation.

Why this matters

In a landscape where giants like Accenture, IBM, and Infosys dominate headline numbers, a “watch” label signals that a challenger is shifting the balance. Brand Finance’s methodology blends financial performance, brand equity, and forward‑looking growth assumptions. Genpact’s placement suggests its revenue surge—driven by AI‑powered automation, cloud migration, and data‑analytics services—is translating into real brand capital.

Key differentiators

• AI at scale – Genpact’s “Intelligent Automation Platform” now powers over 300 enterprise workflows, a figure that outpaces many peers in the mid‑size services tier.
• Industry‑specific clouds – Partnerships with Microsoft and Google have birthed tailored cloud solutions for banking, life sciences, and supply‑chain firms, a niche that larger consultancies often treat as a commodity.
• Revenue growth – FY23 saw a 12% YoY revenue rise, outstripping the average 7% growth rate across the IT‑services segment, according to the company’s filing.

Context and industry trends

The IT‑services market is in the throes of a “hyper‑automation” wave, spurred by pressures to cut costs and accelerate digital initiatives after the pandemic. Firms that can bundle AI, analytics, and domain expertise in a single offering are capturing the most lucrative contracts. Genpact’s emphasis on “intelligent‑by‑design” processes positions it squarely in this high‑growth corridor, potentially reshaping the competitive hierarchy.

Rival reaction

Competitors are taking notice. Accenture’s latest earnings call highlighted an “AI‑first” strategy, while Infosys announced a $2 billion investment in its automation practice. Genpact’s brand boost could force rivals to double‑down on niche vertical solutions rather than broad‑stroke consulting, accelerating fragmentation in the market.

Implications for buyers

Enterprises scouting for a partner that can deliver end‑to‑end automation without the overhead of a mega‑consultancy may find Genpact’s growing brand equity reassuring. The “watch” label suggests confidence in the firm’s ability to sustain investment, innovate, and protect client data—a trio of concerns that often tip the scales in multi‑year outsourcing deals.

Bottom line

Genpact’s appearance on Brand Finance’s list is more than a vanity metric; it flags a tangible shift toward AI‑centric service models and hints at a re‑balancing act among the IT‑services heavyweights. For businesses seeking agile, technology‑driven process partners, Genpact is now officially on the radar.

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