DeFi Technologies (Nasdaq: DEFT) is doubling down on its new DeFi Advisory division—and it just landed a significant mandate. The fintech firm announced it has been appointed Strategic Advisor to TenX Protocols Inc., a digital asset treasury company building a portfolio of high-throughput, Layer-1 blockchain assets.

This marks DeFi Advisory’s second client engagement since its launch, underscoring growing demand for full-spectrum support in digital asset management, strategy, and trading execution.

Inside the Deal

Under the new Advisory Agreement, DeFi Technologies will provide TenX with:

• Digital asset strategy and corporate advisory support
• Exclusive OTC trading execution through Stillman Digital, its wholly-owned trading desk
• Market research and intelligence from Reflexivity Research
• Strategic network access across its ecosystem of fintech and crypto partners

The OTC Agreement ensures TenX channels its trading activity through Stillman Digital, a move that could drive substantial transaction flow across DeFi Technologies’ vertically integrated platform.

The advisory mandate comes with an initial $600,000 base fee—payable in cash or TenX shares—plus performance-based upside linked to strategic transactions initiated during the 12-month term.

Who’s Behind TenX?

TenX is run by brothers Mat and Filip Cybula, well-known names in crypto infrastructure. They co-founded Cryptiv Inc., a custody platform acquired by Coinsquare in 2019. Both bring academic firepower—Mat from the London School of Economics and Filip from Oxford—combined with deep expertise in token economics and blockchain scaling.

The firm recently raised C$29.9 million in a private placement (with participation from DeFi Technologies) and is heading for a reverse takeover listing via Iocaste Ventures.

Why It Matters

The move highlights how digital asset treasuries—corporate entities holding and managing crypto portfolios—are emerging as a new subsector of the market. For DeFi Technologies, which already runs businesses spanning ETPs, custody, trading, and research, this advisory arm cements its strategy of offering “one roof” support for public-market-facing crypto firms.

CEO Olivier Roussy Newton framed the deal as validation:

“Partnering with TenX underscores demand for end-to-end support—from exclusive OTC execution via Stillman Digital to market intelligence from Reflexivity Research and capital-markets advisory—so teams can grow responsibly and transparently.”

Or, in simpler terms: DeFi wants to be the Goldman Sachs of digital asset treasuries—providing execution, insight, and advisory all at once.

TenX CEO Mat Cybula sees it as a force multiplier:

“This partnership helps position TenX to scale its presence in the digital asset ecosystem with strategic, experienced partners.”

The Bigger Picture

The DeFi Advisory business line arrives just as more companies are formalizing digital asset treasury strategies—a trend accelerated by institutional adoption, crypto ETFs, and a push for transparent, regulated exposure to blockchain assets.

By linking advisory with trading execution, DeFi Technologies is creating a vertically integrated pipeline that captures value at multiple points: structuring, execution, and ongoing management.

If the TenX playbook is successful, expect more crypto-native treasuries (and their capital) to flow through DeFi’s platform.