The Nürnberg Ice Tigers are taking fan engagement to the next level. In collaboration with Beyond by RS2, the innovation brand of RS2 Financial Services, and Mediengruppe Deutschland, the German ice hockey club has rolled out a connected digital fan ecosystem. The platform merges payments, loyalty rewards, exclusive club content, and engagement tools into a single, seamless experience.
At the heart of the ecosystem are co-branded Ice Tigers Visa credit and debit cards powered by Beyond by RS2. These cards act as entry points to the platform, unlocking personalized offers and loyalty benefits from both regional and national partners. Fans can make payments, access rewards, view exclusive content, and receive real-time updates via the dedicated mobile app.
“By combining creative agency thinking with scalable fintech infrastructure, we’ve created a flexible platform that connects people and adds lasting value,” said Oliver Winkler, CEO of Mediengruppe Nürnberg. Jens Mahlke, CEO of Beyond by RS2, added that the ecosystem is “secure, adaptable, and a model for engagement beyond professional sports.”
Wolfgang Gastner, Managing Director of the Ice Tigers, highlighted the practical benefits: “From payments and rewards to direct communication with fans, this integrated solution modernizes how we interact with our supporters.”
The project signals a broader industry trend: sports organizations are moving away from one-off campaigns toward data-driven, integrated fan experiences. Following its debut with the Ice Tigers, the platform is set for expansion to other professional sports clubs. Mediengruppe handles app development, UX, content strategy, and communications, while Beyond by RS2 manages the technical infrastructure, financial operations, and compliance.
This collaboration illustrates how fintech innovation is reshaping fan engagement, offering clubs long-term loyalty strategies, enhanced monetization opportunities, and richer, more personalized experiences for supporters.
