What Fintech PR Teaches Us About Modern Reputation Management.
How fintech PR strengthens trust through digital PR, SEO, crisis readiness, and aligned marketing strategies for credibility and growth.
Category: Guest Column
PR and digital marketing for corporate clients as well as crisis communications.
1.When you look back at the start of your career, was there a defining moment that pushed you toward specializing in crisis communications and corporate PR? There wasn’t a single defining moment, but working in politics in Washington, D.C. early in my career was formative. It’s one of the most intense environments for learning how…
Turning Complexity into Confidence: The Art of Fintech Storytelling.
The fintech sector is known for its complexity. Emerging technologies, regulatory nuances, and sophisticated financial products can make it challenging for brands to communicate effectively with clients, investors, and the media. Strategic fintech PR bridges this gap, translating intricate concepts into narratives that are both accessible and credible. Fintech storytelling is about clarity without oversimplification. It…
Why Financial Services Brands Need PR More Than Ever.
The Strategic Value of Communication Financial services brands operate in a sector defined by trust, complexity, and constant scrutiny. In a market where consumer confidence can shift with a single headline, PR has become a critical component of strategy rather than a supplementary function. Public relations in financial services does more than announce products; it…
The Rise of Specialized Fintech PR Agencies, and Why It Matters
Understanding the Complexity of Fintech The financial technology sector is one of the most dynamic and complex industries today. From digital banking and payment systems to blockchain innovations and AI-driven investment platforms, fintech companies operate in a space that requires technical expertise, regulatory awareness, and strategic communication. This complexity has given rise to a new…
What B2B Marketers Can Learn from the Cracker Barrel Misstep.
By Brendan Miller, CMO, Runa Cracker Barrel tried to modernize its visual identity. The restaurant chain unveiled a sleek new logo and contemporary design language, then watched as customers revolted. Within weeks, they reversed course, returning to their familiar country store aesthetic amid intense backlash. For B2B marketers, this isn’t just another consumer brand stumble…
Rethinking Rewards and Gifting to Motivate and Retain Contract Talent
Perks aren’t what they used to be. And that’s a good thing. Not long ago, employee and contractor rewards were mostly symbolic. A generic gift card at year’s end, or a branded coffee mug that gathers dust. A one-size-fits-all token that is rarely aligned with what the recipient wanted or needed. But the workforce has…
Crisis Communications in Fintech: Preparing for the Unexpected.
In an industry built on trust and technology, no fintech company is immune to crisis. Whether it is a security breach, compliance issue, or market disruption, the stakes are exceptionally high when money and data are involved. The difference between lasting damage and a managed recovery often lies in the strength of a company’s communication…
How AI Is Changing the Way Financial Companies Serve Their Customers
Banking, insurance, and other financial companies are facing a wave of change driven by artificial intelligence. Adoption has already begun, but the pace is expected to accelerate quickly. The question is whether these companies are ready. A Boston Consulting Group survey found that only one in four banks is prepared for widespread use of AI….
Your Digital Twin Is Only as Good as Its Asset Data
Digital twins are having a moment. They demonstrate to executives a sleek 3D rendering animated with simulations, and most leaders immediately ask, “How fast can we get that?” But here’s the uncomfortable truth — a digital twin is only as good as the data it’s fed. If your asset data is incomplete, stale, or inconsistent,…
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