Vikrant Shetty

Alex McDougall on FUTR AI Agents: The Future of Commerce, Payments, and Data Ownership

1. What inspired you to build FUTR’s AI agent platform, and how does it reflect your view of where commerce is heading? We built FUTR around a simple shift that’s already happening: commerce is moving from interaction to delegation. Today, people still have to do everything themselves. You search, compare, and transact across a bunch…

AI Agents Set to Transform Commerce: FUTR CEO

Why Every FinTech Needs a PR Agency That Understands Regulation

The Intersection of Growth and Compliance FinTech companies operate in an environment where innovation meets regulation. While growth stories and product launches capture attention, the long-term success of a fintech brand depends on credibility and trust. A PR agency that understands both the regulatory landscape and communications strategy can help a fintech navigate this complex terrain….

Why Every FinTech Needs a PR Agency That Understands Regulation

How FinTech Public Relations Builds Trust in a Skeptical Market

The Challenge of Consumer Confidence Consumer trust in financial services remains fragile, and fintech companies face the dual challenge of innovation and credibility. While new technologies and services offer convenience, the market’s skepticism can make adoption slow and cautious. A strategicPR approach is essential to bridge this gap, helping fintech brands communicate authenticity and reliability while…

Building Trust in Fintech Through Strategic PR

GITEX AI ASIA 2026 Returns to Singapore on 9–10 April

GITEX AI ASIA, Asia’s Largest and Most Global Tech, Startup & Digital Investments Event, returns to Marina Bay Sands, Singapore, on 9–10 April 2026.  The event will bring together 23,000+ tech leaders and decision-makers, 550+ enterprises and startups, 250+ investors, and participants from over 110 countries. Featuring co-located platforms including AI EVERYTHING SINGAPORE, STARTUPS NORTH…

GITEX AI ASIA 2026 Returns to Singapore on 9–10 April

Why PR Agencies Are Critical Partners in Financial Services Transformation

Communication as a Cornerstone of Change Transformation in financial services is not only about technology or processes; it is equally about perception, trust, and clarity. Stakeholders, customers, and investors are influenced by how well an organization communicates its vision and progress. PR agencies serve as strategic partners in this process, translating complex initiatives into messages that…

PR as a Catalyst for Fintech Transformation

How CMOs are rethinking metrics moving beyond vanity KPIs toward lifecycle value and ROI, while balancing CFO pressure to automate with the need to preserve brand voice and integrity.

How is NRF redefining the role of events by becoming a platform for ecosystem-building and community? Events as a whole are an excellent way to create a larger sense of community. However, NRF specifically creates continuity across various retail partners, technology providers, and decision-makers, allowing ideas and relationships to develop past the show floor. This…

NRF Events: Building Community & Revenue

Perfecting Personalized Promotions, The secret to achieving advanced personalization, and what’s holding retailers back

Jeff Baskin, Chief Revenue Officer Promotions are a key performance area for all retailers, and effectively implementing truly personalized offers at scale has been a goal for enterprise retailers for decades. Eagle Eye’s CRO Jeff Baskin shares his thoughts on how technology is making this goal more attainable, the legacy approaches that are holding retailers…

The secret to achieving advanced personalization, and what’s holding retailers back

How Financial Services PR Firms Help Brands Earn Long-Term Trust

Trust as a Core Asset In the financial services sector, trust is the foundation of every relationship. Customers, investors, and partners make decisions based on a brand’s credibility, transparency, and reliability, not just its products or returns. PR agencies help financial institutions communicate their expertise and values clearly, ensuring that stakeholders see them as dependable and…

Fintech PR: Building Trust as a Core Asset

Why Enterprise Security Controls Often Exist Only on Paper

Introduction In regulated enterprises, security controls often look strong on paper. Policies are documented, audits are passed, and compliance dashboards report green. Yet real-world incidents continue to occur—not because controls are absent, but because they fail to operate as intended when systems change, scale, or come under stress. In this Q&A, Vishnu Gatla, an enterprise…

When Enterprise Security Fails in Production