An upcoming fintech startup is preparing for launch. The product is solid, the tech stack is compliant, and the team is ready. They have hired a PR agency for press releases, media pitches, founder interviews, and launch-day activities. But what follows paints a different picture. Social media questions from regulators go unanswered. Worse still, the…
A fintech startup specializing in decentralized lending suddenly finds itself under regulatory scrutiny. Instead of glossy PR statements, the company releases a detailed blog outlining what happened, what they’re doing to fix it, and what it means for their customers and investors. No jargon, only facts, and a commitment to transparency. The response is positive,…
You find a reel of a “finfluencer” talking about building wealth through a newly launched finance app. The pitch is smooth, and the comments are flooded with fire emojis and discount codes. But you pause to wonder: Can I trust this? The era of the finfluencer, once a powerful engine of startup hype, is…
A business owner visits your fintech platform to manage cross-border payments for her startup. She clicks on the AD and visits your website. She is impressed by the interface, feature list, and pricing. However, she hesitated because she couldn’t find any customer reviews or regulatory certifications and couldn’t determine if her data would be secure….
A customer searches online for “low-interest loans,” does comparative research, downloads an app, and subscribes to a financial newsletter. These signals reveal the prospect’s intent and will to engage. Intent data has emerged as one of the valuable assets for decision-making and customer acquisition. But here’s the catch: with the data comes the responsibility of…
The fintech landscape has evolved from just transactions to AI-driven credit scoring and decentralized finance (DeFi). With competition, tighter regulations, and changing customer needs, your traditional fintech strategy cannot capture attention or build trust. With the changing environment, your Demand Gen strategy also needs to change. Whether targeting fintech firms or CFOs evaluating solutions, your…
A fintech startup launches a new digital lending platform, handling hundreds of user interactions that manual processes can’t keep up with. AI and automation steps are the saviors. AI chatbots respond to customer queries, while automation tools segment users based on behavior, credit score, and financial history. Campaigns are triggered, offering tailored financial solutions. This…
A fintech startup wants to launch an app for personal budgeting. Backed by an algorithm, they have built a product and raised the seed round. They start marketing by setting up Google ads, blasting cold emails, and buying leads. But weeks ago, with abysmal results. There is less traffic, and visitors are not converting into…
From tapping a smartphone to paying to sending money across continents in seconds, digital payments are reshaping fintech. Peer-to-peer payment apps, mobile wallets, QR code scanning, and digital payments are making transactions safer and more convenient. Digital payment infrastructure supports e-commerce and global remittances, creating opportunities for financial inclusion. It has helped bring communities into…
From banking apps to AI-powered lending platforms, fintech is growing into a dynamic financial ecosystem. This ecosystem has three major players: startups, giants, and enablers. Each player has a unique role to play in growing the ecosystem. Startups are agile, tech-focused companies that identify gaps in the market and respond with customer-centric solutions. Solutions such…
