Design and technology firm Huge is ramping up its efforts to transform financial services, partnering with leading banks and money transfer companies to create smarter, more engaging digital experiences. By combining strategy, design, and intelligent technology, Huge aims to redefine how financial brands look, feel, and function in a rapidly evolving sector.

“We’re using strategy and design to build industry-defining experiences,” said Ez Blaine, Global Chief Creative Officer at Huge. “As fintech continues to evolve, traditional companies are eager to modernize to meet rising customer expectations. With Huge’s deep expertise in technology and design, we’re developing intelligent digital solutions that not only resonate with users but also drive meaningful business growth.”

Modernizing Platforms, Enhancing UX

Huge’s work spans both visual identity and core infrastructure, helping financial institutions navigate the technology-driven landscape of modern finance. Recent collaborations include:

• Western Union: Huge is spearheading the strategy and execution of a modernized digital platform, including product strategy, UX design, design systems, and program management.
• Veritex: Huge is transforming Veritex’s digital presence while optimizing performance and acquisition marketing to expand the brand digitally.
• First National Bank of Omaha: The firm is modernizing and redesigning landing pages while streamlining business functions.
• National Bank in the Innovation Economy: Huge is automating manual processes, enhancing marketing operations, and implementing a brand governance framework to support growth and risk management.
• Leading Regional Bank: Huge is improving website impact, content strategy, and digital campaigns to boost customer engagement.

Marc Maleh, Global Chief Technology Officer at Huge, emphasized the company’s role beyond a traditional service provider: “Our focus is on building trusted relationships and delivering seamless, intuitive digital experiences that empower both our clients and their customers. We’re a strategic partner driving innovation in finance while ensuring security and compliance at every step.”

As financial services increasingly compete on user experience, Huge’s design-led, tech-powered approach offers a blueprint for banks and fintechs aiming to modernize operations, enhance digital engagement, and stay ahead in a crowded marketplace.