WEX and bp Roll Out earnify™ Fleet Card, Blending Smarter Payments with Bigger Fuel Savings

In a timely boost for U.S. fleet operators grappling with rising costs and logistical headaches, WEX (NYSE: WEX) has partnered with energy giant bp to launch the earnify™fleet card—a tech-driven payment solution designed to streamline fleet operations while unlocking deep fuel discounts. The card, available now, works across WEX and Mastercard® networks and brings exclusive ongoing fuel rebates to over 8,000 locations, including bp, Amoco, TravelCenters of America, TA Express, and Petro stations.

If you run a fleet—big or small—the message is clear: managing fuel spend just got a lot more flexible, trackable, and rewarding.

One Card, Nationwide Reach, Multiple Perks

Fleet drivers using earnify™fleet can now access a unified fuel network while taking advantage of rebates that could offer real-world impact on the bottom line. But the card goes beyond just gas—it can also be used for parts and services, tolls, parking, roadside assistance, and even car washes.

The Mastercard integration is a strategic move. It means broader acceptance at vehicle-related merchants, and enhanced purchasing power for business owners managing complex operations. For users, that’s one less card in the wallet—and fewer headaches at the pump or repair shop.

“We’re combining WEX’s payment tech with bp’s robust fuel network to give fleets a smarter, more efficient way to operate,” said Brian Fournier, SVP & GM, Mobility at WEX. “With real-time controls, detailed data insights, and EMV-based fraud protection, this is the next-gen solution fleets have been waiting for.”

Fleet Management With a Dash of Loyalty

What sets the earnify™fleet card apart from legacy programs is its dual-benefit structure: it’s not just good for business owners—drivers earn perks, too. Through the earnify™ rewards program, drivers accumulate loyalty points when fueling at participating bp-branded stations. The added incentive encourages in-network usage, driving cost savings and consistency for managers while keeping employees engaged.

“We’re excited to bring all our fuel brands under one unified program,” said Debi Boffa, CEO of TravelCenters of America and bp VP of Fleet Mobility. “It simplifies fleet fueling while driving loyalty and savings for businesses of all sizes.”

What It Means for the Fleet Industry

This launch signals a growing trend in fleet payments: convergence and customization. Legacy fleet cards have long offered rebates, but few combine wide merchant acceptance, granular spending controls, and integrated loyalty incentives for drivers. With companies like WEX and Mastercard behind the wheel, expect more product innovation that caters to both the finance office and the drivers in the field.

As commercial mobility becomes increasingly data-driven, products like earnify™fleet aren’t just about fuel—they’re about visibility, automation, and operational intelligence. With the card’s built-in reporting and customizable employee controls (think time-of-day limits and category restrictions), fleet operators get more than convenience—they get a command center.

Mastercard’s SVP Mark Aquilina summed it up well: “This isn’t just another fleet card. It’s a purchasing platform with built-in security and real value for commercial customers.”

And with the market heating up—rival platforms like Comdata, Shell Fleet Navigator, and Fleetcor also chasing digital-first dominance—WEX and bp’s joint play may offer a significant competitive edge.

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