Moov Financial has launched Moov Money, a real-time person-to-person payments solution built with Visa and Mastercard that lets consumers send funds through their existing banking experience to eligible debit cards. The model is designed to reduce the app-to-app fragmentation common in P2P payments by making the debit card the payment destination.

Person-to-person payments have become a standard feature of digital banking, but interoperability remains a structural challenge. Consumers can generally move money quickly when both parties use the same payment service. When they do not, however, the recipient may need to create an account, download another app or provide additional payment information.

Moov Financial is targeting that gap with Moov Money, a new P2P payment solution built with Visa and Mastercard. The platform allows consumers to send and receive money through their existing digital banking experience using an eligible debit card and a trusted mobile phone connection.

Rather than making a payment app the destination, Moov Money uses the recipient’s eligible Visa or Mastercard debit card as the endpoint. Moov says this approach can allow a sender to pay someone without knowing which P2P application that person uses.

The addressable base is significant. The Federal Reserve Bank of Atlanta’s 2025 Survey and Diary of Consumer Payment Choice found that 90.5% of U.S. consumers carry a debit card, according to data cited by Moov. By comparison, Moov’s analysis of the same research shows that the largest individual P2P provider reaches 34.6% of U.S. consumers.

That difference highlights the infrastructure problem Moov is attempting to address. P2P adoption does not necessarily translate into a single interoperable network. Instead, consumers can be distributed across PayPal, Venmo, Zelle, Cash App and bank-operated payment experiences.

Moov Money is designed as a layer connecting those users through the card networks. Moov provides the technology that links a recipient’s phone number, contact information or eligible payment credential to the payment destination. The company also provides identity verification, fraud controls, dispute management and operational support.

The underlying transaction infrastructure comes from Visa Direct and Mastercard Move. Visa Direct supports push payments to eligible debit and prepaid cards and provides APIs for both pulling funds from eligible cards and pushing funds to recipients. Mastercard describes Move as a portfolio of money-movement capabilities supporting transfers across borders and payment types.

For financial institutions, that architecture changes where the P2P relationship sits. Instead of sending customers to a standalone third-party wallet, banks, credit unions, neobanks and brokerages can offer the service through their existing digital banking environment. Moov says the product is available to those institution types for domestic P2P payments.

Security is another major part of the proposition. Moov Money combines device intelligence, phone-based identity verification, network-level card validation, passkey authentication, real-time monitoring and AI-powered fraud detection, according to the company. Moov also manages disputes, fraud monitoring and first-line customer support for participating institutions.

The emphasis on fraud controls reflects a broader challenge in real-time payments infrastructure. Faster availability of funds can reduce the time available for intervention when fraudulent or mistaken transactions occur. Visa’s own Visa Direct documentation describes tools such as account validation and card-credential protections as part of its funds-transfer infrastructure.

The market is also moving toward embedding money movement directly inside banking platforms. Jack Henry, for example, has integrated Moov-powered Rapid Transfers into its Banno Digital Platform, using Visa Direct and Mastercard Move for near-real-time account transfers. Banno serves more than 1,000 financial institutions, according to Jack Henry.

Moov Money takes that relationship beyond account-to-account transfers by focusing specifically on person-to-person payments across eligible debit cards. Jack Henry’s existing Rapid Transfers product is primarily designed for “me-to-me” transfers between an accountholder’s own external accounts, making the new P2P service a distinct use case even though the underlying infrastructure overlaps.

The product also supports tokenized credentials. Recipients with eligible cards in Mastercard Credential Services or supported mobile wallets can accept payments without manually entering a card number. Moov’s product materials say Apple Pay and Google Pay can provide one-tap acceptance for eligible recipients.

For banks and credit unions, the implications extend beyond transaction speed. Keeping P2P activity inside the institution’s digital experience can give financial institutions more control over the customer interface and payment relationship. It also reflects a wider trend in embedded finance infrastructure, where payment capabilities are increasingly exposed through APIs and integrated into applications customers already use.

The approach does not eliminate the role of payment networks. Instead, it uses established card credentials and network infrastructure to make a fragmented consumer-facing experience more interoperable. Visa already supports P2P transfers through eligible debit cards, including domestic and cross-border use cases, while Mastercard Move provides infrastructure for multiple money-movement applications.

Moov Money is initially available for domestic P2P payments, with Jack Henry’s Banno Digital Platform identified as its first digital-banking integration. Other financial institutions and banking platforms are expected to follow.

The broader significance is less about another standalone P2P app and more about where the P2P payments network sits. By using debit cards as payment destinations, Moov is attempting to turn an instrument already widely held by consumers into an interoperability layer between financial institutions and payment experiences.

Market Landscape

The U.S. P2P market has developed around several large but largely distinct consumer networks. Moov’s model approaches interoperability from the infrastructure side, using Visa Direct and Mastercard Move to route funds to eligible debit cards rather than requiring both participants to share a P2P application.

The Federal Reserve Bank of Atlanta’s latest consumer-payment research shows that digital payments continue to evolve while consumers retain multiple payment instruments. Its 2025 survey found U.S. consumers averaged 47 payments per month, with electronic payments among the established components of everyday payment behavior.

At the infrastructure level, Visa and Mastercard are expanding money-movement capabilities beyond traditional card purchases, while banking platforms such as Jack Henry’s Banno are integrating real-time or near-real-time transfer functionality into digital banking.

This creates a competitive environment in which digital banking platforms, card networks, fintech payment processors and P2P providers increasingly overlap. The differentiator is shifting from simply moving money quickly toward making that movement available across more endpoints while maintaining identity, fraud and dispute controls.

Top Insights

• Moov Money uses eligible Visa and Mastercard debit cards as P2P payment destinations, reducing dependence on shared consumer payment applications.
• Moov combines card-network connectivity with phone-based identity, device intelligence, passkeys, fraud monitoring and dispute management.
• The Federal Reserve Bank of Atlanta reports that 90.5% of U.S. consumers carry debit cards, according to data cited by Moov.
• Visa Direct and Mastercard Move provide the underlying money-movement infrastructure connecting Moov’s P2P experience to card networks.
• Jack Henry’s Banno Digital Platform is the first announced integration, extending Moov’s relationship with community banks and credit unions.

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