For years, search engine optimization (SEO) has been the rulebook for winning visibility online. But in 2025, financial services firms are realizing there’s a new game in town: Generative Engine Optimization (GEO)—the art of influencing how large language models (LLMs) like ChatGPT, Google’s AI Overviews, and Perplexity mention your brand.
In the race to modernize small business lending, Live Oak Ventures—the investment arm of Live Oak Bancshares—has made a strategic bet on Cascading AI, Inc. (Casca), a startup aiming to rewrite how loans get approved and originated.
Most fintech startups talk about disrupting banking. RevoAI, a newcomer with big ambitions, is talking about replacing it with something it calls “Bank 5.0.” The pitch? An AI-powered financial platform that doesn’t just manage your money—it helps you build the skills to stay employable in an economy increasingly shaped by automation.
