Vested, a marketing and communications agency focused exclusively on financial services, has entered a strategic partnership with Fintel Connect, the growth marketing platform built for the financial industry. The collaboration aims to help banks, fintechs, and other financial brands unlock new growth through affiliate marketing — a channel that’s fast becoming one of the most effective drivers of qualified customer acquisition.

According to Fintel Connect, affiliate marketing can contribute up to 40% of new account openings for financial brands, highlighting its potential as a performance-driven and cost-effective growth engine.

Expanding Affiliate Reach in Financial Marketing

Through the partnership, Vested clients gain access to Fintel Connect’s network of over 5,000 finance-focused affiliates, influencers, and media partners. The goal: enable financial institutions to expand reach, optimize return on investment, and acquire high-quality customers using targeted and compliant affiliate programs.

“Affiliate marketing is an underutilized but highly effective channel for financial brands looking to fuel client acquisition,” said Binna Kim, Group CEO of Vested. “Through our partnership with Fintel Connect, we’re giving clients access to a purpose-built affiliate platform for financial services. It’s trusted, integrated, and measurable – which is what finance brands need today in an increasingly crowded and noisy marketplace.”

Compliance and Performance in Tandem

What sets this collaboration apart is the marriage of performance marketing and regulatory compliance, a delicate balance in the finance sector.

Fintel Connect’s proprietary tool, Fintel Check, automates up to 90% of partner compliance reviews, ensuring that campaigns remain accurate, transparent, and fully aligned with brand and regulatory standards. The platform also offers end-to-end program management, from affiliate recruitment and monitoring to reporting and optimization.

“Our vision is to help financial brands grow in a way that’s measurable, compliant, and sustainable,” said Nicky Senyard, CEO of Fintel Connect. “Partnering with Vested brings together two organizations that share a deep understanding of financial marketing and a commitment to driving meaningful results.”

Tapping Into a High-Growth Channel

The move reflects a larger trend across the fintech and banking industries, where customer acquisition costs are rising and marketing budgets are under pressure. Affiliate marketing — long popular in eCommerce — is now gaining traction in financial services thanks to its performance-based model, which aligns spending with measurable results.

Early adopters among Vested’s clients are already using the partnership to run data-driven affiliate programs that expand reach and deliver higher-value customers while maintaining brand safety.

By combining Vested’s marketing expertise with Fintel Connect’s affiliate technology, the two companies are positioning themselves at the intersection of trust, performance, and growth — a sweet spot that financial marketers have long been seeking.