For an industry still stuck in spreadsheets, faxed forms, and Frankenstein’d tech stacks, UnionHub wants to be the reset button. The Denver-based startup has officially launched its all-in-one benefits and payments platform, aiming to streamline administration for third-party administrators (TPAs), brokers, associations, unions, and insurance carriers alike.

One Platform to Rule Them All
UnionHub’s premise is bold: eliminate patchwork solutions and manual processes with a scalable, unified ecosystem. The platform brings benefits enrollment, compliance tracking, CRM, ACH-based payments, and real-time reporting into a single interface—no plug-ins or white-labeled modules here. Every line of code, says founder Edward Haley, was built in-house with scalability in mind.

“Can we manage benefits for a million members with the same resources it takes to handle a thousand?” Haley asked. “When we found no scalable solution that could deliver, we built our own.”

That scalability is key. Where legacy platforms begin to wobble under growing user loads, UnionHub claims it can seamlessly support growth from 1,000 to over a million users with zero disruption.

A Payments Engine Built for Payroll Cycles
Perhaps the most significant differentiator is UnionHub’s proprietary Pay Day Deduction System. It syncs insurance premiums and membership fee withdrawals directly with payroll cycles via ACH. The result? Fewer missed payments, reduced billing errors, and a lighter workload for administrators.

Employees and members also get a self-service portal, where they can manage benefits, handle payments, and access support—cutting down on call center dependency and giving users more autonomy.

LIMRA Compliance—Because Carriers Still Rule
In a nod to industry standards, UnionHub is built to be fully LIMRA-compliant. Supporting the LIMRA Data Exchange (LDEx) Standards ensures secure and efficient transmission of billing, enrollment, and eligibility data—an essential checkmark for carriers wary of integration headaches.

This compliance also lowers onboarding friction, accelerates time-to-market for new partnerships, and keeps data moving smoothly between multiple players in the benefits value chain.

Not Just a Platform—A Catalyst for Growth
UnionHub isn’t just about simplification. It positions itself as a growth engine for the voluntary benefits market. By onboarding underserved worker populations and enabling flexible coverage additions, it’s helping carriers expand premium volumes and uncover new opportunities in under-penetrated sectors.

The Teamsters’ early adoption is a strong proof point. With more than 1.4 million members across freight, logistics, aviation, and public service—including UPS, Costco, Union Pacific, and Republic Airways—the union’s diverse base has provided a wide-scale testbed for the platform.

Who’s It For?
While UnionHub may sound tailor-made for massive organizations, its scalable design makes it just as viable for smaller associations and regional employers. The company is currently expanding its partner network, including national employers, general agents, unions, and insurance carriers seeking modern infrastructure.

A Custom Build, Not a Cookie-Cutter Clone
Unlike many fintech platforms that license third-party software under a new skin, UnionHub is entirely proprietary.

“We are not a white-labeled solution,” Haley emphasizes. “Every line of code is ours.”

This bespoke approach means UnionHub can evolve quickly alongside client needs, without waiting on third-party update cycles or dealing with integration mismatches.

UnionHub’s launch is part of a larger wave of fintech-insurtech convergence aimed at modernizing slow-moving sectors like employee benefits. As demand grows for integrated, digital-first solutions that reduce admin costs and improve user experience, platforms like UnionHub are pushing the bar forward—not by bolting on features, but by rebuilding the foundation.

For an industry plagued by fragmentation, UnionHub may finally offer the connective tissue that benefits teams—and their IT departments—have been craving.

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