The Real Brokerage Inc. (NASDAQ: REAX), a technology-driven real estate platform, has added a major player in the Seattle market: The Collective Group. Led by Tracy Erickson, the team brings 15 agents covering Seattle and King County, further cementing Real’s reputation as a broker redefining the industry through innovation and culture.

The Collective Group is no stranger to success. Launched in 2020, the team has sold 600 homes valued at $575 million over five years, including 180 homes totaling $148 million year-to-date. Recognized by RealTrends as Washington State’s No. 3 medium-sized team, the group is known for high production coupled with a collaborative, people-first approach.

“Tracy and her team exemplify what we look for in team leaders at Real,” said Tamir Poleg, Chairman and CEO of Real. “Their productivity, local knowledge, and mentoring culture make them a perfect fit. They lead with heart and excellence, and we are honored to welcome them.”

Leadership with Experience

Erickson brings two decades of industry experience, including 13 years as an agent following a career in title and escrow. She remains actively involved in sales while mentoring her team, cultivating a high-performance, collaborative environment that consistently delivers results.

“I spent the past year exploring options for my team,” Erickson said. “At Real, I found leaders willing to share their time without expectation and a culture of collaboration. It resonated with me—it’s exactly the kind of environment I want for my agents.”

Local Roots and Community Focus

Beyond sales, The Collective Group has deep Seattle ties. Erickson has supported Providence Regina House for two decades, and the team actively participates in the Adopt a Family Program, providing holiday support to families in need.

The addition of The Collective Group highlights a growing trend in real estate: high-performing teams are increasingly seeking brokerages that offer technology-driven platforms while maintaining a culture of collaboration and mentorship. For Real, this move strengthens its foothold in one of the country’s hottest housing markets.