SWIVEL, a subsidiary of SWBC, is adding serious executive firepower. The fintech firm—known for its integrated payments and collections solutions—has appointed Jenna Cantwell as Chief Operating Officer, signaling its intent to scale operations and sharpen its competitive edge in the fast-evolving payments space.

A Fintech Veteran With Big-Tech Cred

Cantwell brings a mix of tech, banking, and risk management expertise to the role. At Meta, she led systems and tooling for the company’s Integrity, Legal, and Compliance Operations, after previously overseeing Global Payment Operations—a remit that included ensuring billions in transactions flowed seamlessly across Meta’s platforms.

Before her time at Meta, Cantwell was Director of Risk Management at USAA, where she managed second-line programs spanning reputation risk, incentive compensation, and stress testing. Her background in both highly regulated and hyper-scaled environments makes her a strong fit for a fintech firm balancing innovation with compliance.

“Jenna is a proven executive who has successfully led large cross-functional and international teams, making her uniquely qualified for her new role as SWIVEL COO,” said Amanda Crocker, President of SWIVEL. “She joins us at an exciting time in our organization’s history, and we look forward to working closely with her to help guide our continued vision for growth.”

Bringing Scale and Strategy to Integrated Payments

SWIVEL isn’t just another payments processor. The company builds cloud-based, API-driven solutions that let financial institutions, businesses, and schools deliver seamless, secure payment experiences—whether online, in-app, in-person, or at the point of sale.

Designed for quick deployment and minimal overhead, SWIVEL’s technology integrates directly into digital banking environments and student information systems, giving its clients control and flexibility without the operational drag of legacy systems.

The company’s approach appears to be resonating: SWIVEL was recently named a Finovate Awards 2025 finalist in the “Best Enterprise Payments Solution” category—a nod to its growing influence in enterprise-grade payments technology.

A Timely Move in a Crowded Market

Cantwell’s appointment comes as the fintech sector continues to consolidate around platform-driven ecosystems that merge risk management, automation, and data intelligence into every transaction. In that environment, operational excellence isn’t a luxury—it’s a differentiator.

With her blend of big-tech scalability and financial discipline, Cantwell is positioned to help SWIVEL expand its footprint among credit unions, regional banks, and educational institutions—markets hungry for modern payments infrastructure without losing the personal, community-first ethos.

Beyond the Boardroom

Outside the office, Cantwell remains deeply engaged with her local community. She’s a member of ImpactSA and a former board member for Girls on the Run, Bexar County, underscoring a leadership style that values purpose alongside performance.

Armed with multiple degrees—including an MBA in Finance from Louisiana State University at Shreveport and an Associate of Risk Management from The Institutes—Cantwell brings both academic and practical depth to her new role.

The Bottom Line

For SWIVEL, this isn’t just an executive hire—it’s a statement of intent. As embedded finance and payments integration continue to blur the lines between banking, tech, and commerce, leaders who can translate strategy into scale are the ones who’ll define the next chapter of fintech.

And with Cantwell at the helm of operations, SWIVEL seems determined to make that leap.