Square is taking bitcoin mainstream for small businesses. Today, the fintech giant unveiled Square Bitcoin, a fully integrated bitcoin payments and wallet solution designed for local sellers of all sizes. The new tools let merchants accept bitcoin payments with zero processing fees for the first year, automatically convert a portion of card sales into bitcoin, and manage crypto alongside traditional finances—all within the Square ecosystem.

The announcement came during Square’s second biannual Square Releases event, which spotlights new features aimed at empowering sellers.

Making Bitcoin Simple for Everyday Commerce

Cryptocurrency adoption is gaining momentum. Analysts project an 82% rise in U.S. cryptocurrency payment users between 2024 and 2026,² signaling growing demand for crypto payment options. Square Bitcoin addresses this trend by merging Block’s bitcoin expertise with Square’s signature ease-of-use.

The platform consists of three core components:

• Bitcoin Payments: Merchants can accept bitcoin directly at the point-of-sale, free of processing fees for the first year, expanding payment options without cutting into revenue.
• Bitcoin Conversions: Sellers can automatically convert a percentage of daily card sales into bitcoin, letting them diversify savings seamlessly within the Square Dashboard.
• Bitcoin Wallet: Fully native to Square, the wallet allows merchants to buy, sell, hold, or withdraw bitcoin alongside traditional finances.

“Years ago, bitcoin transformed how we think about building wealth, and Square is simplifying our ability to bring that mindset to our business,” said Joe Carlo, owner of Pink Owl Coffee.

Expanding Financial Flexibility for Small Businesses

Square Bitcoin represents the next evolution of Square’s commerce and banking ecosystem. Since launching Square Banking in 2021, the company has provided sellers with integrated tools to improve cash flow and build financial reserves. Now, these capabilities extend into digital currency.

With bitcoin payments and conversions, merchants can:

• Reduce transaction costs with near-instant settlements
• Retain more revenue from each sale
• Automate diversification of earnings in bitcoin

Early adopters of Bitcoin Conversions have already accumulated 142 bitcoin as of October 1, 2025, highlighting the potential impact on small business finances.

Building on Block’s Bitcoin Leadership

Block, Square’s parent company, has been a pioneer in bitcoin innovation for over a decade. According to Miles Suter, Head of Bitcoin Product at Block, the new tools ensure merchants “never miss a sale” while giving them sophisticated financial tools once reserved for large corporations.

Square Bitcoin is part of a broader Block bitcoin ecosystem, which includes Cash App’s crypto features, Bitkey self-custody wallets, Proto mining solutions, and Spiral’s open-source bitcoin projects.

Availability: Bitcoin Conversions is already live for eligible U.S.-based sellers,³ while Bitcoin Payments will roll out on November 10, 2025.

For Main Street businesses, Square Bitcoin is not just about selling in crypto—it’s about bringing bitcoin into everyday commerce, simplifying adoption, and expanding financial flexibility.