In a move that blends old-money wealth strategy with modern technology, SignatureFD has launched AutographFD, a new operating division designed to democratize access to Private Placement Life Insurance (PPLI) — one of the most powerful, yet often misunderstood, tools in the high-net-worth playbook.

The Atlanta-based advisory firm, which manages over $10 billion in assets, says AutographFD will make it easier for affluent families to grow and preserve wealth through tax-advantaged investment structures that seamlessly unite private market opportunities with traditional public equities — all enhanced by AI-powered insights.

“We believe the most powerful driver of wealth is not what you earn, but what you keep,” said Doug Liptak, Founder of Autograph and Chief Strategy Officer at SignatureFD. “Autograph is designed to help clients’ wealth endure by combining PPLI with institutional-quality investments across both private and public markets — free from tax drag and administrative burdens.”

The Modern Face of Private Placement Life Insurance

For decades, PPLI has been a favored structure among ultra-high-net-worth investors seeking tax-deferred or tax-free investment growth. Traditionally, though, it’s been a complex, opaque domain reserved for family offices and institutional investors.

AutographFD aims to change that perception. The platform integrates PPLI into a streamlined, AI-assisted wealth management ecosystem, offering:

• Tax-advantaged growth through life insurance wrappers designed to shelter investment gains.
• Access to institutional-grade investments across both private and public markets.
• Outcome-based investment strategies engineered for stability and diversification.
• AI-driven insights to personalize and scale financial strategies.
• Administrative simplicity — no K-1s, capital calls, or subscription paperwork.

The result is an all-in-one structure for multi-generational wealth planning, where performance, privacy, and compliance coexist in a digitally optimized environment.

A Digital Upgrade for Legacy Wealth Tools

While PPLI isn’t new, Autograph’s approach is. By pairing AI analytics with investment personalization, the platform seeks to modernize the client experience — from onboarding to performance monitoring — without the friction of traditional wealth structures.

PPLI policies are issued by Axcelus Financial, and client investments are held in segregated accounts to ensure both security and regulatory transparency. The company says this framework aligns with the growing demand for “tax-smart diversification” among wealthy families seeking stability amid economic uncertainty and shifting tax landscapes.

Industry observers note that this move reflects a broader trend: AI and automation are moving upmarket, reshaping even the most bespoke corners of private wealth management. Tools like AutographFD may signal a new era where technology amplifies, rather than replaces, human financial expertise.

Wealth Preservation Meets Innovation

With AutographFD, SignatureFD is positioning itself at the intersection of next-gen technology and legacy wealth structures. It’s a calculated bet that tomorrow’s wealthy clients — whether entrepreneurs or multigenerational families — will demand solutions that are as intelligent as they are tax-efficient.

Or as Liptak put it, the ultimate measure of success isn’t just what you earn, but what you manage to keep.