PublicSquare Adds Apple Pay and Google Pay to PSQ Payments in Strategic Push for Mobile Checkout Dominance

PSQ Holdings, parent company of PublicSquare, has rolled out Apple Pay and Google Pay support across its PSQ Payments platform—marking a major leap forward for a payment solution originally designed to serve “cancel-proof” merchants. Now, with mobile wallet integration live, PSQ Payments enters a more mainstream arena, meeting surging demand for faster, simpler digital checkout experiences.

The update is more than a feature drop—it’s a strategic pivot, positioning PSQ Payments to better serve merchants outside its original niche in outdoor recreation and Second Amendment retail. With this launch, the company has secured its first major customer in the travel sector, a mobile-heavy vertical where speed and convenience often dictate conversion rates.

“This launch is a direct response to merchant feedback,” said Michael Seifert, Chairman and CEO of PublicSquare. “Apple Pay and Google Pay were at the top of their wishlist, and we’re proud to deliver.”

Why Mobile Wallets Matter—Now More Than Ever

Mobile wallets aren’t just a convenience anymore—they’re an expectation. Over 50% of U.S. smartphone users already use them at checkout, and that number is forecast to hit 70% by 2026. Apple Pay alone is accepted by more than 90% of U.S. retailers and boasts over 550 million users worldwide. Google Pay trails slightly with 400 million users but continues to gain momentum globally.

In sectors like travel, where 65% of bookings are mobile-initiated, lack of a seamless mobile payment option can kill a transaction before it begins. Studies show that mobile transactions are up to 23% faster than manual card entry, which directly reduces friction and cart abandonment rates—especially at critical points in the checkout flow.

By integrating the two most dominant digital wallets, PSQ Payments ensures its merchants—whether booking trips or selling gear—are no longer left out of the mobile commerce boom.

From Niche to Nationwide

PSQ Payments initially gained traction with business owners seeking an alternative to mainstream processors—especially those wary of politically motivated de-platforming. Built with “cancel-proof” infrastructure and end-to-end tokenization, the platform prioritizes security, data privacy, and merchant autonomy.

But with the addition of Apple Pay and Google Pay, PSQ Payments is clearly signaling its ambition to expand beyond its ideological origins into broader B2B markets.

“Mobile wallets are a baseline requirement now, not a luxury,” Seifert noted. “By adding them, we’re enabling our partners to reach demographics that expect one-tap payments as the default.”

Built for Scale and Resilience

The company emphasizes that its approach to payments doesn’t sacrifice security for convenience. PSQ Payments includes a triple redundancy system to maintain uptime and uses advanced tokenization to safeguard transactional data. The addition of digital wallets doesn’t change that—if anything, it strengthens the platform’s case as a viable, modern alternative to Square, Stripe, or even traditional processors like Fiserv.

Whether merchants are managing cross-country travel bookings or running e-commerce storefronts, they now get access to mobile-first functionality without compromising on values or stability.

The Bigger Picture

This integration is more than a tech update—it’s a smart play in a landscape where mobile-first experiences often determine the fate of a checkout page. While competitors like Square and Shopify have long supported Apple Pay and Google Pay, PSQ Payments is looking to differentiate on values, resilience, and merchant freedom—without falling behind in UX.

For PublicSquare, this move may help accelerate adoption of PSQ Payments across industries beyond its ideological base. And for merchants? It’s a chance to offer frictionless checkout to mobile users—without surrendering control of their business to politically sensitive platforms.

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