Small-cap company NoHo, Inc. (OTC: DRNK) is getting a direct cash infusion—straight from the top. CEO Anthony Anish announced he will personally advance up to $1 million to support the company’s growth strategy, with an initial tranche of $250,000 already on the way.

The financing will target three areas: bolstering AIEnglish, NoHo’s artificial intelligence subsidiary; funding Smog Armor, a sustainability-focused venture; and providing capital for new acquisitions and general working needs.

CEO-Led Funding Round

For a microcap like NoHo, raising capital often comes with hurdles—from regulatory filings to shareholder dilution. By stepping in with personal funds, Anish is signaling both confidence in the company’s direction and urgency in securing near-term growth.

“I am delighted that I have been able to arrange a loan that I will use to fund Noho,” Anish said. “This interim financing marks the first round of funding to support our vision and plans. I am actively negotiating additional lines of credit and will communicate relevant developments to our shareholders as these negotiations advance.”

Building a Portfolio Around AI and Sustainability

NoHo’s portfolio is eclectic but ambitious. AIEnglish positions the company in the growing AI-driven education and language learning market, while Smog Armor targets environmental innovation. The planned acquisitions suggest NoHo aims to build a multi-pronged growth portfolio spanning technology and sustainability—sectors that are attracting investor attention, even in volatile small-cap markets.

The Takeaway

CEO-funded loans aren’t unusual for emerging companies, but they do highlight the resource constraints of small-cap firms trying to scale. For NoHo, the move underscores its intent to transform from a penny-stock play into a diversified player with assets in AI, sustainability, and beyond.

Investors will be watching whether the additional financing Anish is negotiating materializes—and if the company can turn these early bets into meaningful revenue streams.