Futu Holdings, the Nasdaq-listed parent of online brokerage moomoo, just dropped Q2 2025 earnings—and they’re anything but flat. The tech-driven wealth management firm reported $676.6 million in revenue, up nearly 70% year-over-year, and net income more than doubled to $338.8 million. In an industry where brokerages often struggle to balance volume with margins, Futu appears to be thriving on both fronts.

The platform now boasts 27.1 million registered users, with 2.88 million funded accounts holding a combined $124 billion in client assets—a 68% jump from last year. If that growth wasn’t eye-catching enough, trading volumes hit a record $457 billion this quarter, with US equities alone reaching $343 billion.

Singapore and Hong Kong Lead the Charge

Futu’s strongest traction came from Asia. Hong Kong saw double-digit increases in average client assets, while Singapore delivered staggering user growth—so much so that the company claims one in two Singapore residents is now a moomoo user. That’s a bold statistic, but even a fraction of it would be significant for a country that’s become a testing ground for digital finance adoption.

Meanwhile, Australia, Japan, and Canada all hit new highs in quarterly trading volumes, suggesting Futu’s globalization push is paying off.

Betting Big on Crypto (Again)

If there’s a through-line in this quarter’s update, it’s Futu’s accelerating crypto ambitions. Cryptocurrency assets on the platform rose 43% QoQ, and after launches in Hong Kong and Singapore, Moomoo Crypto is now live for US investors.

The company isn’t just dabbling—it’s building out what it calls a “virtual asset infrastructure lifecycle”, spanning custody, trading, and even tokenized money market funds. Unlike Robinhood or eToro, which have positioned crypto as an add-on, Futu is signaling an intent to blend traditional and digital finance under one roof. That could position it as a one-stop shop if regulatory hurdles don’t slow it down.

AI Makes Its Entrance

Not to be outdone by crypto, Moomoo AI—the company’s new chatbot—is being pitched as a tool to help retail investors make smarter decisions. While AI-powered trading assistants aren’t new (think Interactive Brokers’ IBot or TD Ameritrade’s natural language features), Futu is rolling it out at scale, tying advanced tools to its paid membership tiers. The strategy mirrors the freemium-to-premium model seen across fintech apps, but with AI as the hook.

Localization and Brand Muscle

Unlike US rivals that often focus on sleek apps and low fees, moomoo is playing the localization card hard. In Japan, it added US stock options; in Malaysia, IPO financing; in the US, partnerships with nonprofits to promote financial literacy. And if you caught a Mets game at Citi Field recently, that massive 36-foot moomoo sign in left field wasn’t a fever dream—it’s part of the company’s push for mainstream visibility.

Awards have followed, with moomoo winning recognition from Bursa Malaysia, Canstar in Australia, and the SBR Technology Excellence Awards in Singapore. It’s a signal that moomoo’s multi-market approach—rather than a one-size-fits-all playbook—is resonating globally.

The Takeaway

In a market crowded with Robinhood, eToro, and SoFi, Futu is carving out a lane as a globally diversified brokerage with crypto and AI baked in. The growth numbers are impressive, but the bigger story is strategy: moomoo is positioning itself as a hybrid platform where traders don’t have to choose between equities, bonds, and digital assets.

For competitors, the message is clear: go big on integration—or risk being left behind.