Logicbroker and PayPal Partner to Bring Merchants Into AI-Powered Agentic Commerce
Logicbroker, the company behind the Intelligent Commerce Network that powers some of the world’s largest retailers and brands, has teamed up with PayPal to simplify merchants’ entry into AI-driven agentic commerce. The partnership enables thousands of Logicbroker merchants to activate PayPal’s agentic commerce services—including store sync and future agentic payment features—with minimal technical lift.
As AI shopping grows across large language models (LLMs) and agentic browsers, merchants face mounting pressure to make products discoverable, accurately described, and transactable across these new channels. This collaboration merges Logicbroker’s enterprise-grade commerce orchestration with PayPal’s trusted payments infrastructure, offering merchants a plug-and-play solution to participate in the agentic economy.
Plug-and-Play Access to AI Shopping Channels
The partnership allows Logicbroker merchants to connect product catalogs, inventory, and fulfillment systems directly to PayPal’s store sync through a single integration. That eliminates custom engineering work and instantly opens access to AI shopping channels—from conversational agents to automated browser-based shopping.
Omar Qari, CEO of Logicbroker, explained, “Pairing our Intelligent Commerce Network with PayPal’s agentic commerce services and global payments infrastructure gives merchants a seamless way to turn AI-driven product discovery into a fully transactable storefront.”
One Integration, Multiple AI Channels
Logicbroker’s orchestration engine makes merchants’ catalogs AI-ready. Combined with PayPal’s store sync, a single integration can extend visibility across multiple AI commerce surfaces, all while preserving control over brand identity, customer relationships, and fulfillment.
Enterprise-Grade Tools for Every Merchant
Traditionally, enterprise-grade commerce and AI integration have been complex, costly, and time-consuming. By combining Logicbroker’s high-volume commerce capabilities with PayPal’s payment, fraud, and buyer-protection systems, merchants of all sizes can now take a turnkey approach to AI commerce—from discovery to transaction and fulfillment.
Michelle Gill, GM of Small Business and Financial Services at PayPal, emphasized, “Agentic commerce is reshaping the future of online shopping. By partnering with Logicbroker, we’re making it easier for merchants of all sizes to reach new AI surfaces while leveraging the commerce infrastructure PayPal has built over decades.”
Simplifying Agentic Commerce Adoption
The collaboration addresses critical challenges in AI-driven shopping: fragmented protocols, inconsistent product representation, and limited visibility into how AI channels display products. Logicbroker standardizes and orchestrates the data feeding these channels, while PayPal ensures secure, reliable transactions. Together, they reduce the complexity for merchants to become agentic commerce-ready, positioning brands to meet customers where discovery increasingly begins—inside AI-powered conversations and automated shopping journeys.
