KuCoin EU has officially launched its MiCAR-compliant cryptocurrency platform for users across 29 markets in the European Economic Area (EEA), marking a major step in regulated digital asset access for Europe.

The platform, licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) and supervised by Austria’s Financial Market Authority (FMA), is designed to combine strict regulatory compliance with a user‑centric trading experience.

The launch event took place on January 28, 2026, at Vienna’s Spanish Riding School—a symbolic choice highlighting KuCoin EU’s commitment to prestige, performance, and long‑term presence in the European market. Managing Directors Christian Niedermueller, Sabina Liu, and Audrey Lim unveiled the platform live onstage, signaling a focus on localized leadership and compliance‑first operations.

“Launching today is a proud milestone, but it is very much the starting point,” said Niedermueller. “With a solid regulatory foundation, our ambition is to evolve KuCoin EU into a truly European platform that adapts to regional needs and helps shape a trusted digital asset ecosystem across Europe.”

The evening also revealed KuCoin’s new high‑profile global brand partner, four‑time Tour de France winner Tadej Pogačar, joining the ranks of previous partnerships with Australian golfer Adam Scott and global music festival Tomorrowland. Building on KuCoin’s recent partnerships with Australian golf icon Adam Scott and global music festival Tomorrowland, this partnership reflects shared values of performance, discipline, and long‑term excellence.

Sabina Liu said: “Europe represents one of the most sophisticated financial markets globally, and KuCoin EU has been built to meet that standard from day one. This launch reflects a clear business decision to invest long term in Europe, by establishing local leadership, aligning with regulatory expectations, and delivering a platform designed around specific regional needs. With the foundations now in place, our focus is on responsible growth, strong partnerships, and building a sustainable business that can scale across the region.”

KuCoin CEO BC Wong said: “KuCoin’s global growth is guided by our compliance‑first strategy. The launch of KuCoin EU reflects our long‑term commitment to building regulated, locally led platforms that support responsible innovation across markets. We chose Austria as the home of KuCoin EU for its clear and forward‑looking regulatory framework, which provides a strong foundation for operating responsibly and sustainably across Europe.”

Users on KuCoin EU will enjoy access to services that include spot trading, EUR deposits and withdrawals, local customer support and ongoing Europe‑exclusive campaigns and features. Following today’s launch, KuCoin EU will begin a phased expansion of its offering, with additional products and services rolling out in the coming months.

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