Gregory FCA Unveils Top 10 AI Visibility Leaders, Redefining FinTech Discovery in the Age of AI Search
At Money 20/20 in Las Vegas, financial communications powerhouse Gregory FCA dropped its inaugural Top 10 AI Visibility Leaders, a set of fintech rankings spotlighting which brands are most frequently mentioned across leading AI search engines — from ChatGPT and Gemini to Perplexity, Claude, and Copilot.
As the era of discovery shifts from Google searches to generative AI engines, visibility in AI responses is fast becoming the new measure of brand relevance.
“If you’re invisible in AI search, you’re invisible to prospects,” said Kyle W. Kempf, Senior Vice President and Head of Fintech at Gregory FCA.
AI Search Becomes the New Front Door
The rankings are powered by the Gregory Influence Engine, the first AI search monitoring and optimization platform built specifically for financial services. The tool tracks which companies AI systems most often cite or recommend — effectively providing a real-time leaderboard for AI-era brand awareness.
“Marketers have a new scoreboard,” said Greg Matusky, Founder and CEO of Gregory FCA. “AI-driven visitors are 4.4x more valuable than traditional organic visitors. By mapping the prompts that matter and the sources engines trust, we turn AI uncertainty into a repeatable visibility strategy.”
The FinTech AI Visibility Leaders
Here are the top three companies in each category from Gregory FCA’s AI Visibility Leaders rankings:
Banktech
- Temenos
- Mambu
- Finastra
Digital Assets
- Coinbase
- Fireblocks
- BitGo
Insurtech
- Lemonade
- Next Insurance
- Root Insurance
Neobanks
- Chime
- Revolut
- SoFi
Paytech
- Stripe
- Adyen
- PayPal
Personal Finance Tech
- Rocket Money
- SoFi
- Empower
Wealthtech
- Addepar
- Betterment
- Wealthfront
Why AI Visibility Matters for Financial Brands
Gregory FCA’s research underscores a major industry pivot:
- 60% of U.S. adults now use AI tools to search for information.
- Organic traffic in finance is down 7.4% year-over-year, while AI referrals have surged 357%.
- AI visitors convert at significantly higher rates — roughly 15.9% for ChatGPT and 10.5% for Perplexity, compared to 1.8% for Google.
- Nearly 90% of AI citations come from earned media — showing how PR and authoritative content directly shape AI visibility.
For fintech marketers, the implication is clear: visibility is no longer just about search rankings — it’s about AI answer inclusion.
“AI search engines are the new front door,” Matusky added. “Our rankings show who’s being mentioned now, and our Influence Engine gives fintechs a roadmap to show up where it matters most — in AI conversations.”
Context: From SEO to AIO
The debut of Gregory FCA’s rankings marks a turning point in how financial brands measure digital presence. Traditional SEO metrics are giving way to what some now call AIO — Artificial Intelligence Optimization — where the battle for visibility is fought not on search result pages, but within AI-generated summaries.
By identifying which brands dominate these AI ecosystems, Gregory FCA is effectively helping redefine how fintech visibility, credibility, and conversion are measured in 2025 and beyond.
