Crypto Gets Corporate: CFOs Begin Strategic Embrace of Digital Assets

Corporate finance leaders are no longer on the sidelines of crypto. A new Deloitte survey reveals a notable shift: CFOs are now looking past the hype and weighing cryptocurrency’s practical role in enterprise finance. According to the Q2 2025 North American Signals™ survey of 200 CFOs, nearly a quarter (23%) expect their treasury departments to accept or invest in cryptocurrency within two years.

The intent is even stronger among large enterprises—39% of CFOs at companies with $10B+ in revenue say they’re likely to move forward with crypto integration in the near term.

While volatility continues to cast a shadow over non-stablecoins, stablecoins are emerging as the CFO-friendly gateway into digital assets, offering cost efficiency, speed, and cross-border advantages without the market rollercoaster.

Stablecoins: The Strategic Trojan Horse

Forget the moonshot mentality. Today’s corporate crypto playbook is all about controlled experimentation with practical upside, and stablecoins are leading the charge. Only 1% of CFOs surveyed say they don’t envision using stablecoins long-term—a stunning signal of near-universal openness.

Key motivators include:

• Customer privacy protection (45%)
• Faster, cheaper cross-border transactions (39%)
• Disintermediation from traditional banking rails

For CFOs, the question has shifted from if to how. “CFOs are thinking beyond any ‘crypto hype’ and focusing on the practical implications of digital assets,” said Steve Gallucci, U.S. and global leader of Deloitte’s CFO Program. “It’s about making informed, strategic moves that align with enterprise value and control.”

Non-Stable Crypto Still Has a Niche—Especially in Supply Chains

While volatility makes non-stable crypto a tougher sell for investment purposes, CFOs see real potential in specific use cases—particularly supply chain management, which 52% flagged as a long-term area for crypto integration.

That’s a pragmatic recognition that tokenization and blockchain can offer traceability, smart contract automation, and reduced reconciliation headaches. In a landscape increasingly shaped by ESG, regulatory compliance, and global sourcing challenges, crypto could prove more than a novelty—it could become a new infrastructure layer.

From Speculation to Governance

What’s especially telling is the boardroom momentum:

• 37% of CFOs have already discussed crypto with their boards
• 41% have engaged their CIOs

This isn’t just theoretical chatter—it signals that crypto adoption is moving from curiosity to corporate planning, complete with concerns over governance frameworks, IT integration, and enterprise-grade security.

The tone has matured. Gone are the days of crypto being a fringe CFO topic. Today, it’s a conversation about how digital assets fit into long-term treasury, payments, and operational strategies.

The Bottom Line: Finance Is Getting Blockchain-Ready

Crypto adoption is no longer a side quest for tech-forward disruptors. It’s becoming a serious strategy discussion at the enterprise level, driven by stablecoin utility, digital transformation goals, and efficiency demands.

Whether it’s settling international transactions without banks, building resilience in supply chains, or future-proofing financial operations, CFOs are shifting from observers to architects. Crypto isn’t replacing traditional finance just yet—but it’s finding a real seat at the table.