Brag House Holdings (NASDAQ: TBH), the Gen Z engagement platform blending gaming, college sports, and digital media, recently showcased its growth strategy in a live interview with CEO Lavell Juan Malloy on Fintech TV, filmed at the New York Stock Exchange.

Gamifying Engagement with Digital Currency

At the heart of Brag House’s model is Brag Bucks, a risk-free, in-app currency that users earn through participation. Brag Bucks powers “Brags,” stat-based predictions on in-game events, while Brag House Tokens (BHT) reward users with redeemable prizes—both virtual and physical. This token-based system drives engagement without the regulatory hurdles of cash payouts.

“The platform transforms passive spectators into active participants,” Malloy said, emphasizing the appeal of gamified experiences to Gen Z, a demographic of 70 million U.S. consumers with $360 billion in disposable income. Nearly 90% of these users play games weekly, positioning Brag House at the intersection of gaming and community-driven media.

Scaling Through Strategic Partnerships

Brag House’s growth strategy hinges on its partnership with Learfield, which controls media rights for nearly 200 U.S. universities. This collaboration enables a scalable funnel for user acquisition and unlocks revenue streams via advertising and sponsorships. The successful execution of the “Brag Gators Gauntlet” with the University of Florida underscores the platform’s capability to drive participation and engagement.

Data as a Core Asset

Brag House positions itself as a data powerhouse, converting every interaction into first-party behavioral insights. These anonymized data sets feed a subscription-based SaaS platform aimed at brands seeking actionable intelligence while safeguarding user privacy.

Malloy highlighted the company’s strengthened financial position, citing $15 million in recent growth capital that fully funds plans to expand the events series and accelerate development of its data insights platform.

“We have transformed our balance sheet and are now well-capitalized to execute our vision,” Malloy said.

By merging gamification, token-based engagement, and data monetization, Brag House is carving out a niche as a media-tech platform designed for Gen Z, with scalable growth across collegiate sports and beyond.