BlytzPay and Emotive Software Partner to Streamline Auto Finance Payments

BlytzPay, the text-first payments and collections platform, has officially joined forces with Emotive Software, an emerging all-in-one ERP solution for auto dealerships. The goal? To tear down silos and reimagine how auto dealers and finance companies engage customers, drive collections, and manage operations—all within a unified, AI-powered system.

The integration is more than a convenience add-on; it’s a strategic step toward modernizing the “buy-here, pay-here” industry, notorious for legacy tools and fractured customer engagement.

“This partnership is about more than just tech—it’s about solving the real-world problems dealers and lenders face,” said Allen Dobbins, CEO and founder of Emotive Software. “We’re eliminating friction and building trust, all while improving bottom-line performance.”

From Delinquency to Dignity

At the core of the collaboration is an API-driven integration that brings real-time, two-way texting and mobile-first payments directly into Emotive’s ERP suite. The result? Dealers and finance companies can now interact with customers in the same channel they live in—text messages—while offering intuitive options to pay invoices, set up recurring payments, and avoid late fees.

Notably, BlytzPay’s patented “promise to pay” feature lets customers schedule payments based on cash flow—empowering users while boosting on-time collection rates. Borrowers can also split payments across multiple cards and set up auto-pay to stay current, all without navigating clunky portals or making phone calls.

“This is more than an integration—it’s a new operating system for dealerships and lenders that want to grow,” said Robyn Burkinshaw, CEO of BlytzPay.

A Unified Tech Stack for an Industry Long Fragmented

The integration complements Emotive Software’s bold attempt to reinvent dealer management with a fully integrated platform that spans CRM, Sales, Service, Lending, and Accounting—all driven by AI automation. With BlytzPay layered in, dealers gain a modern engagement and payment interface that reduces costs, shortens collection cycles, and increases customer satisfaction.

For dealers used to juggling fragmented tools—or relying on dated, manual processes—the shift is seismic. The new tech stack offers automation, transparency, and simplicity across every touchpoint.

“We’re thrilled to pioneer this integration in the buy-here, pay-here space,” said Jeff Owings, Owner of Owings Auto. “We’re now equipped to serve customers better and run our operations more efficiently than ever before.”

Why It Matters: Payments Are the Last Mile of Trust

The auto finance sector is ripe for disruption—and not just on the vehicle sales side. Collections, often viewed as a necessary evil, are now getting the customer-first treatment, and fintech players like BlytzPay are leading the charge. Combined with the growing demand for digital transformation in dealer systems, Emotive Software is betting that fully connected experiences are the future.

And let’s be honest: In an industry where customer experience often ends at the sale, giving borrowers more control and dignity during collections could be a serious competitive advantage.

For independent dealers and lenders trying to modernize without bolting together five different platforms, the BlytzPay-Emotive partnership offers a rare opportunity: a streamlined, scalable, and human-first approach to auto finance.

Expect this to spark a new wave of tech upgrades across the industry—and put pressure on legacy players to finally ditch the patchwork systems holding them back.