Frontline Performance Group (FPG), a global leader in revenue optimization, is rolling out CheckMax, an AI-powered performance software designed to maximize check averages and potentially double restaurant profits. The platform blends real-time analytics, e-learning, and staff coaching to help servers shift from order-takers to revenue drivers.

Developed alongside three major hotel brands and top management groups across the U.S., Caribbean, and Europe, CheckMax installs a service-based sales program directly into restaurant operations. By teaching suggestive selling techniques and providing AI-driven insights, the tool empowers staff to consistently recommend higher-margin menu items while delivering a more personalized guest experience.

Revenue Gains, Quantified
CheckMax claims to increase revenue per guest by 5% to 15%, using automated analytics to predict performance trends and drive consistency across teams. The software introduces a proprietary metric to measure sales quality at both server and outlet levels, giving operators a clear view of performance benchmarks across their portfolio.

“For 30 years, FPG has partnered with hotels and car rental brands to maximize revenue,” said Geoffrey Toffetti, CEO of FPG. “We’re bringing that same expertise to restaurants—addressing a major gap in structured sales and service training. Servers know the menu but rarely understand the guest’s mindset. CheckMax changes that.”

Industry Context
With room rates dipping and inflation tightening discretionary spending, boosting revenue from existing guests has become more critical than ever. “The most reliable opportunity is maximizing revenue from the guests you already have,” Toffetti noted. “With CheckMax and our front desk program, we’re perfectly positioned to lead the industry in driving TRevPAR.”

Hospitality veterans echo the potential impact. Sloan Dean, former CEO of Remington, praised FPG’s F&B capabilities, calling them “compelling and truly innovative,” while Paul McLoughlin, FPG’s President – International, highlighted how authentic, personalized service can elevate guest experiences and capture revenue that would otherwise be left on the table.

Features and Functionality
CheckMax combines bite-sized video training, e-learning modules, and goal tracking through FPG’s proprietary IN-Gauge software platform. Servers can set revenue targets, monitor progress, and compete on leaderboards displaying metrics like average revenue per guest and earning potential.

The platform integrates with Oracle Micros Simphony, Toast, Square, Infrasys, and will soon support TouchBistro, Upserve, and other systems. By dedicating just a few minutes daily, managers can drive performance improvements and boost revenue within a single quarter.

CheckMax represents a growing trend in hospitality technology: using AI and data analytics not just for back-of-house operations but to enhance frontline staff performance and profitability—a move that could reshape revenue strategies across restaurants and hotels alike.