In a move that could shake up the intersection of gaming and Web3, GCL Global Holdings Ltd (NASDAQ: GCL) announced today that its gaming subsidiary, 2Game Digital, has partnered with a KuCoin-integrated tech provider to bring KuCoin Pay to its global e-commerce store, 2Game.com.

That makes 2Game the first official digital gaming platform to embrace KuCoin Pay, unlocking a crypto-powered checkout experience for 41 million KuCoin users and the wider crypto community.

Why It Matters

While gaming platforms like Steam and Epic have dabbled cautiously in crypto integrations, 2Game’s move positions it as an early adopter of frictionless crypto payments in mainstream gaming retail. Instead of third-party workarounds, gamers can now spend digital assets directly on games, peripherals, and hardware.

The integration comes as part of 2Game Digital’s broader Web3 strategy, which includes the upcoming 2Game Token, a blockchain-based utility coin designed to enhance loyalty programs, unlock token-gated rewards, and provide early access opportunities for competitive gaming ecosystems.

Exclusive Perks for Crypto Gamers

To sweeten the rollout, customers paying with KuCoin Pay between August 29, 2025, and November 28, 2026, will gain access to:

• 20% off eligible products (auto-applied at checkout)
• Exclusive discounts on new releases
• Bi-weekly promotions, bundles, and limited drops
• Early-access whitelisting for the 2Game Token ICO

The checkout process is straightforward: select KuCoin Pay at checkout, scan the QR code with the KuCoin app, and you’re done.

Industry Implications

For crypto adoption, this partnership hits a sweet spot. Gaming has long been viewed as a prime use case for blockchain and digital assets, with players comfortable managing digital economies. Platforms like Roblox and Fortnite already thrive on virtual currencies, but 2Game’s move marks a direct leap into mainstream crypto-enabled commerce.

“Gaming is one of the most dynamic industries to embrace Web3,” said Kumiko Ho, Head of Payment Business at KuCoin. “By integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”

For GCL, this isn’t just about payments—it’s a strategic positioning play in a market where Web3 loyalty programs, tokenized economies, and blockchain-based reward systems could redefine how gamers engage with publishers and platforms.

The big question? Whether competitors like Green Man Gaming, Humble, or even Epic Games Store will follow suit—or wait until the industry proves crypto payments can scale without friction.