Cardless, a leading credit card technology platform, is the engine behind Bilt Card 2.0, a trio of new credit cards that for the first time lets homeowners earn rewards on mortgage payments. The platform provides the full digital infrastructure that powers card activation, autopay, transaction management, and dispute resolution—all embedded within the Bilt app.
“This is a first-of-its-kind rewards experience,” said Michael Spelfogel, Co-Founder and President of Cardless. “As Bilt expands into mortgage rewards and launches new card tiers, our technology ensures the experience is seamless for members.”
Embedded Experience Meets Homeowner Rewards
Bilt Card 2.0 isn’t just about novelty—it represents Cardless’s largest consumer credit card deployment to date. The platform allows Bilt members to manage their accounts entirely within the app, combining convenience with a robust rewards ecosystem that includes transfer options to major airlines and hotels, neighborhood commerce benefits, and no transaction fees on housing payments.
The partnership highlights the growing trend of embedded financial products, where fintech platforms integrate card management and rewards into existing apps rather than relying on standalone interfaces. Cardless already powers programs for Coinbase, Alibaba, and Qatar Airways, giving it a proven track record in rapid, large-scale deployment.
“Cardless provides best-in-class credit card technology,” said Ankur Jain, Founder and CEO of Bilt. “Their platform gave us the flexibility to build Card 2.0 exactly as we envisioned—including rewards on mortgage payments and dual currency support with both Bilt Points and Bilt Cash.”
Implications for the FinTech and Credit Card Market
By linking rewards to housing expenses, Bilt Card 2.0 taps into a largely untapped segment of consumer spending. It could reshape loyalty programs, making mortgages—not just dining or travel—the new frontier for points accumulation. Experts like Brian Kelly, founder of The Points Guy, see this as a “huge value unlock” for homeowners, renters, and high spenders looking for the most versatile points currency.
Cards are issued by Column N.A., Member FDIC, with capital from Fidem Financial and other partners, ensuring regulatory compliance and financial backing. As the digital rewards landscape becomes more competitive, this collaboration between Bilt and Cardless positions both companies as leaders in combining financial infrastructure with loyalty innovation.
