Octane Lending Inc.® and Adventure Lifestyle, a leading powersport and marine dealer group with over 20 Southeast locations, have teamed up to launch Adventure Lifestyle Finance, a fully branded financing solution aimed at streamlining the buying experience for customers and dealers alike.

The partnership leverages Octane’s Captive-as-a-Service platform, giving Adventure Lifestyle control over its lending programs while providing competitive rates and flexible terms. Dealers gain access to Octane’s loan origination technology, integrated systems, and dedicated support team—allowing a smoother, end-to-end customer journey under the Adventure Lifestyle Finance brand.

“A Faster, Seamless Buying Experience”

“We’re proud to work with Adventure Lifestyle to bring a faster, more seamless buying experience to more people,” said Jon Vestal, Executive VP and GM of Recreational Lending at Octane. “Together, we’re giving dealers the tools they need to best support enthusiasts across Adventure Lifestyle’s many locations while unlocking the power of financial products for retailers and consumers.”

The platform covers the entire customer lifecycle, from initial inquiry and application to closing and loan servicing. Loans are underwritten by Octane’s in-house lender, Roadrunner Financial, Inc.®, and serviced by Roadrunner Account Services, LLC.

“Every adventure should be accessible,” said Kris Price, VP of Adventure Lifestyle. “By partnering with Octane, we can offer exclusive financing options and a better buying experience, making it easier for customers to own their next powersports vehicle.”

Captive-as-a-Service: The OEM and Dealer Advantage

Octane’s Captive-as-a-Service offering allows OEMs and dealerships to operate their own branded financing programs without the cost or complexity of setting up a captive from scratch. Each solution is customizable, with built-in technology, risk management, and capital markets expertise.

Since 2019, Octane has issued over $4.7 billion in asset-backed securities, including recent powersports- and RV/marine-backed ABS transactions such as OCTL 2025-1 and OCTL 2025-RVM1, alongside forward-flow and whole-loan sales in 2025 totaling over $3.3 billion in commitments since December 2023.

By combining Octane’s fintech platform with Adventure Lifestyle’s dealer network, the launch of Adventure Lifestyle Finance represents a step toward digitally enabled, customer-first lending for powersports and marine enthusiasts.