Intuit Inc. (Nasdaq: INTU), the fintech powerhouse behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has teamed up with Cherry Bekaert, a top 20 advisory and tax firm, to bring the Intuit Enterprise Suite to more mid-market businesses. The partnership aims to deliver a modern, AI-native ERP solution designed to simplify complex operations and accelerate growth.

Why this matters
Mid-market businesses are often trapped in a paradox: legacy ERP systems are clunky, expensive, and slow to implement, yet they’re also over-digitized, juggling dozens of apps for finance, HR, payroll, and more. The result is fragmented data, siloed workflows, and limited visibility into performance—a headache for any scaling company. Intuit Enterprise Suite consolidates these functions into a single, intelligent platform, promising smoother operations, actionable insights, and faster decision-making.

What’s new
Cherry Bekaert will leverage Intuit Enterprise Suite to upgrade its QuickBooks clients and onboard new businesses onto a unified platform. This partnership expands Cherry Bekaert’s Accounting Outsourcing capabilities and delivers end-to-end financial management, from multi-entity accounting and payroll to marketing and project profitability—all infused with AI-driven insights.

“Cherry Bekaert helps clients overcome challenges, deliver efficiencies, and drive growth through the adoption of innovative technologies,” said Simon Williams, VP of the accountant segment at Intuit. “With Intuit Enterprise Suite, they can streamline workflows, provide proactive insights, and fuel profitability for scaling businesses.”

Real-world impact
Alamo Drafthouse Cinema, working with Cherry Bekaert and Intuit, streamlined its finance and reporting operations, freeing up resources to focus on customer experience rather than back-office complexities. Joseph Edwards, EVP of Cojeaux Cinemas, noted, “Intuit Enterprise Suite delivers insights that guide operations and allows us to focus on what matters most: our team members and our guests.”

Industry implications
The collaboration reflects a broader fintech trend: businesses are increasingly looking for intelligent, all-in-one solutions that reduce reliance on fragmented apps and costly legacy ERPs. AI-native ERPs like Intuit’s suite are positioning themselves as flexible alternatives for mid-market companies seeking efficiency, scalability, and data-driven insights without the steep learning curve.

Next steps
The partnership will launch with events in Chicago, Atlanta, Washington, D.C., and Austin, aimed at CFOs, controllers, and business owners. Attendees will explore how combining Cherry Bekaert’s advisory services with Intuit Enterprise Suite can modernize operations, optimize workflows, and unlock growth.

“Intuit Enterprise Suite is reimagining ERP software,” said Matt Brady, Chief Growth Officer at Cherry Bekaert Advisory. “It’s a disruptive platform that meets the needs of complex businesses with AI-powered insights, automated workflows, and integrated financial management—all in one accessible platform.”

As mid-market businesses increasingly demand smarter, faster, and simpler ERP solutions, this partnership may set a new standard for how advisory firms and fintech providers collaborate to scale growth.