The next generation of financial advisors is stepping into the spotlight—and Ameriprise has a strong bench.

Ameriprise Financial announced that 122 of its advisors have been named to the 2025 Forbes “Best-in-State Next-Gen Wealth Advisors” list, which honors top-performing wealth managers under 40 across the U.S.

The annual ranking, developed in partnership with SHOOK Research, weighs factors including assets under management, industry experience, compliance records, and client service models. The goal: to spotlight advisors who are not just successful today, but positioned to lead the industry into the future.

Ameriprise’s Edge in the Next-Gen Race

With younger investors demanding personalized digital experiences and access to holistic financial planning, firms are under pressure to attract and elevate advisors who can meet those expectations.

Ameriprise executives say the recognition is validation of both talent and strategy.

“We’re proud to see our advisors recognized for their leadership and commitment to delivering an exceptional experience for clients,” said Bill Williams, EVP and President of the Ameriprise Independent Advisors channel. “At Ameriprise, we’re deeply invested in our advisors’ success—providing them with leading technology, robust capabilities and a comprehensive suite of products that help them scale their practices and stand out.”

Pat O’Connell, EVP and President of Ameriprise Advisor and Financial Institutions channels, noted that these advisors are not just producing results but shaping the industry’s future: “Their success reflects their ability to create a meaningful client experience by leveraging the full strength of Ameriprise.”

A Wider Industry Trend

Recognition like the Forbes Next-Gen list highlights a broader shift in wealth management: the rise of millennial and Gen Z financial advisors. With trillions in wealth expected to transfer generationally over the next 20 years, younger advisors are increasingly in demand for their ability to connect with clients who think digitally first.

Competitors like Merrill Lynch, Morgan Stanley, and Raymond James have also leaned heavily into recruiting and retaining younger advisory talent. Ameriprise’s showing on this year’s list signals it has momentum in that same race.

Bottom Line

Forbes’ list is as much a branding milestone as it is a measure of advisor performance. For Ameriprise, securing 122 spots isn’t just a feather in the cap—it’s a signal to investors and recruits alike that the firm is betting on the future of advice, not just its legacy.