Swiss B2B fintech GenTwo has crossed $8 billion in Assets under Service (AuS), marking another sharp acceleration for a platform designed to simplify how banks, asset managers and financial intermediaries create investment products. The milestone comes only months after GenTwo passed $7 billion in April, highlighting a broader shift toward technology infrastructure that can turn a wider range of assets and investment strategies into distributable financial products.

GenTwo’s investment-product platform reaches $8B milestone

For much of the financial industry, launching a new investment product remains a complex exercise involving legal structures, banking relationships, administration, distribution infrastructure and regulatory processes.

GenTwo is betting that much of that complexity can be moved into software and standardized infrastructure.

The Swiss fintech said it has surpassed $8 billion in Assets under Service, just months after reaching $7 billion in April 2026. The company says the latest billion-dollar increase reflects accelerating adoption of its platform and an expanding international customer base.

GenTwo describes its approach as “assetization”: using financial infrastructure to make a broader range of assets and investment strategies available through investment products.

The concept is broader than cryptocurrency tokenization. Rather than simply putting an asset on a blockchain, assetization can involve structuring an investment exposure into a vehicle that can be issued, managed and distributed through established financial-market infrastructure.

That distinction matters as asset managers increasingly look beyond traditional funds and securities for ways to package private markets, alternative investments and specialized strategies.

GenTwo’s platform is built around this product-creation layer, giving professional investors and financial institutions infrastructure for launching investment solutions without necessarily building the entire operating stack themselves.

Growth is accelerating

GenTwo says it took more than five years to accumulate its first $3 billion in assets under service. It has added the following $5 billion in just over three years.

The acceleration suggests the company’s proposition is moving beyond a niche structured-product use case toward a broader investment infrastructure market.

Patrick Loepfe, GenTwo’s co-founder and chairman, said the company was founded around the idea of expanding the investment universe and making investment-product creation more accessible.

Philippe A. Naegeli, co-founder and CEO, similarly framed the latest milestone as evidence that assetization is becoming increasingly important to asset managers, banks and financial intermediaries.

The more significant question for the industry is whether platforms such as GenTwo can turn product manufacturing into a repeatable technology workflow.

Why investment-product infrastructure is changing

Asset managers are under pressure from several directions at once.

Traditional public-market products face intense fee competition, while investors are demanding greater access to alternatives and private markets. At the same time, managers need to launch products faster without proportionally increasing operational and compliance costs.

McKinsey reported that global assets under management reached $147 trillion by the end of June 2025, while the boundaries between traditional and alternative asset management continued to blur. The consultancy also identified technology-enabled infrastructure as increasingly important as managers attempt to support more complex products and distribution models.

That creates an opening for specialist financial infrastructure providers.

Instead of every bank or asset manager assembling its own product-issuance architecture, third-party platforms can provide standardized components for structuring, administration and distribution.

GenTwo’s proposition therefore sits somewhere between traditional investment banking infrastructure and fintech-as-a-service.

It is also distinct from the blockchain-first tokenization platforms being developed by firms across the financial sector.

Assetization isn’t the same as tokenization

The two concepts increasingly overlap, but they are not interchangeable.

Tokenization typically means creating a digital representation of an asset, often on a blockchain or distributed ledger. Assetization, as GenTwo uses the term, is a broader financial-engineering concept focused on turning assets or investment strategies into investable products.

That distinction gives GenTwo a potentially wider addressable market.

Blockchain infrastructure from companies and ecosystems involving BlackRock, JPMorgan, Microsoft, Google and other financial-technology players is increasingly focused on digital securities, tokenized funds, deposits and settlement. McKinsey estimates that tokenized financial assets could reach roughly $2 trillion by 2030, excluding cryptocurrencies and stablecoins, with mutual funds, bonds, loans and securitization among the potential growth areas.

GenTwo does not need every investment product to become blockchain-based for its infrastructure thesis to work. Its opportunity is instead tied to a more fundamental trend: financial institutions want to manufacture and distribute more specialized products while reducing the friction involved in creating them.

Where GenTwo competes

The competitive landscape is fragmented.

Traditional banks and investment banks continue to provide structured-product issuance and capital-markets infrastructure. Fund administrators and asset-servicing firms handle critical portions of the post-launch lifecycle. Meanwhile, fintech platforms are increasingly offering APIs and modular infrastructure for fund formation, compliance, custody, trading and distribution.

GenTwo’s differentiation is its focus on product creation as an infrastructure layer.

For enterprise teams, the attraction is less about a single new financial product and more about the ability to industrialize product development. Asset managers could potentially test new strategies, create investment vehicles and reach different investor segments without recreating the underlying infrastructure for every launch.

That could become increasingly important as private markets, alternative assets and digitally enabled investment products converge.

McKinsey’s research shows investors are demanding greater access to private markets, while asset managers are simultaneously confronting tighter margins and rising operational complexity.

What the $8B milestone signals

GenTwo’s $8 billion figure should not be interpreted as equivalent to assets under management. Assets under Service measures assets supported by the company’s infrastructure rather than capital directly managed by GenTwo.

Still, the rapid increase provides a useful signal about demand for outsourced investment-product infrastructure.

The next stage of the market will likely be defined by interoperability. Product platforms will need to connect with banks, custodians, administrators, distributors, compliance systems and increasingly digital-asset infrastructure.

That is where GenTwo’s growth story becomes more significant than the headline number.

If asset managers continue moving toward more customized, alternative and digitally native investment products, the infrastructure required to manufacture those products could become a strategic technology category in its own right.

Market Landscape

The investment-management industry is moving toward a more fragmented product environment. Traditional mutual funds and ETFs remain dominant, but private markets, structured products, alternative strategies and tokenized financial assets are creating demand for more flexible issuance infrastructure.

McKinsey estimates that global assets under management reached $147 trillion in mid-2025, while its tokenization research projects approximately $2 trillion of tokenized market capitalization by 2030, excluding cryptocurrencies and stablecoins.

The implications extend beyond blockchain. Banks, asset managers and fintechs increasingly need infrastructure capable of supporting multiple product structures, distribution channels and regulatory regimes.

For enterprise buyers, the competitive question is shifting from Can we launch this product? to How quickly and economically can we launch, operate and distribute many different products?

GenTwo’s growth suggests specialist infrastructure providers may capture more of that workflow.

Top Insights

• GenTwo surpassed $8 billion in Assets under Service, signaling accelerating demand for technology that simplifies investment-product creation for banks, asset managers and financial intermediaries.
• The company calls its model assetization, a broader approach to turning assets and investment strategies into investable products beyond blockchain-based tokenization.
• Growth accelerated materially, with GenTwo adding its latest $5 billion in just over three years after taking more than five years to reach its first $3 billion.
• The market is converging around alternatives and digital assets, creating demand for infrastructure that can support increasingly specialized investment products and distribution models.
• Enterprise buyers face a strategic infrastructure decision as third-party fintech platforms compete with banks and traditional providers to modernize investment-product manufacturing.

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