Cross-border payments are becoming a strategic infrastructure layer for global companies entering emerging markets, and EBANX is reshaping its leadership structure around that opportunity. The payments technology company has appointed new vice presidents and directors across Europe, Asia, Latin America, Africa and the Middle East, following a year in which it reported 48% growth in total payment volume (TPV).

EBANX Reorganizes Leadership Around Emerging-Market Payments Growth

Global brands expanding into emerging markets face a payments problem that is rarely solved by simply adding another processor.

Local payment methods, regulatory requirements, consumer behavior, currency dynamics and authorization rates vary substantially from one country to the next. For payment infrastructure providers, that makes geographic expertise increasingly important alongside technology.

EBANX is responding by moving more senior decision-making into the markets it serves.

The global payments technology company has expanded its senior leadership team with new vice president and director appointments across EMEA, Latin America, Asia-Pacific, Africa and the Middle East. The company says the changes are part of a regionalization strategy intended to put executives closer to merchants and the markets where transactions are processed.

The move follows what EBANX describes as a landmark year, with 48% growth in Total Payment Volume (TPV) and a presence spanning more than 60 countries through its operations, teams and merchant relationships.

The strategy reflects a broader shift in global payments: emerging markets are no longer simply destinations for international expansion. They are becoming major growth markets that require localized payment infrastructure.

Why localization matters in cross-border payments

For a global ecommerce company, entering a new market can require much more than supporting the local currency.

Consumers may prefer bank transfers, digital wallets, cash-based payment methods, instant payments or locally issued cards. Authentication requirements can differ, while regulatory and data requirements can add another layer of complexity.

Authorization rates can also vary substantially between markets.

A payment that works efficiently in the United States may perform differently in Brazil, Nigeria, Indonesia or Turkey because the underlying financial infrastructure and consumer expectations are different.

That is where payment orchestration and local acquiring capabilities become important.

EBANX’s strategy is to combine global payment infrastructure with teams that understand individual markets. CEO and co-founder João Del Valle described the approach as keeping leadership close to clients and processing countries.

The leadership changes are therefore not simply an organizational announcement. They provide an indication of where EBANX sees the next phase of growth coming from.

New executives target commercial and product expansion

In EMEA, James Booth has joined EBANX as vice president of commercial. He brings more than 15 years of experience in cross-border payments, including leadership positions at Verto and PPRO.

In Latin America, José Maurício Orsolini Filho has become vice president of product, overseeing financial products, payouts and product marketing.

His appointment follows Eduardo de Abreu’s move to chief product officer and regional CEO of EBANX Singapore.

The appointments suggest that EBANX is treating product localization and payout infrastructure as increasingly strategic components of its global offering.

Payouts are particularly important for platforms and marketplaces. Accepting payments from customers is only one side of the equation; businesses also need to move money to merchants, suppliers and other recipients.

Singapore becomes a strategic payments hub

EBANX is placing significant emphasis on Singapore, where its Asia-Pacific headquarters is located.

Marcela Farima has joined as director of merchant success, working with APAC enterprises expanding into emerging markets and global businesses expanding throughout Asia.

Henrique Simião has taken the role of director of product, focusing on payment solutions spanning Africa, Asia and Turkey.

The company has also promoted Liqian Zhang to director of merchant success in China, supporting Chinese brands expanding internationally.

The geographic distribution is significant because Asia is increasingly central to the global digital-commerce ecosystem. Southeast Asia, in particular, contains multiple fast-growing ecommerce economies with fragmented payment preferences and financial infrastructure.

For a global payment company, maintaining a strong regional team can help reduce the distance between product decisions and the businesses using them.

Latin America remains a core growth market

EBANX’s Latin American operations are also receiving additional leadership capacity.

In Uruguay, Juliana Etcheverry has moved into a newly created role as director of issuer engagement and growth. Her remit includes improving authorization rates and reducing transaction friction for global merchants.

Javier Kaniewicz has become director of country growth for South Latin America, covering Argentina, Uruguay and Paraguay.

In Brazil, Camila Alcalde has joined as director of business development and engagement, focusing on global brands expanding across Latin America.

The emphasis on issuer engagement is particularly relevant.

Payment success is influenced not only by merchants and processors but also by issuing banks and local financial institutions. Improving authorization rates can directly affect conversion and revenue, making issuer relationships an important part of payments optimization.

Africa and the Middle East enter a larger role

EBANX is also expanding the scope of its African and Middle Eastern operations.

Wiza Jalakasi, previously director of Africa market development, has become commercial lead for Africa and the Middle East. Based in South Africa, he will focus on merchant growth, strategic partnerships and regional expansion.

Africa represents a particularly complex opportunity for international payment providers because banking penetration, mobile-money adoption and payment preferences can vary dramatically between countries.

A single global payments strategy is therefore unlikely to work everywhere.

The same principle applies across the Middle East, Asia and Latin America.

Global payments competition is becoming more localized

EBANX operates in a competitive ecosystem that includes payment infrastructure providers such as Adyen, Stripe, PayPal, Checkout.com and regional specialists.

The differentiator is increasingly not whether a provider can process an international card transaction. It is whether it can help a global enterprise achieve strong conversion and reliable settlement across markets with very different payment behaviors.

Companies such as Visa and Mastercard provide global payment networks, while processors and fintech infrastructure providers build services on top of and around those networks.

EBANX is positioning itself around the specific problem of helping international brands access emerging markets.

That puts local expertise alongside payment technology at the center of its competitive proposition.

Security and regulation become more important at scale

The leadership expansion also includes global operational roles.

Anderson Sato has become director of staff and growth, while Guillermo Miro takes responsibility for commercial excellence and revenue operations.

Other appointments include Alexandre Amorim Silveira as director of operational excellence, Paulo Machado Simões as director of regulatory, Alain Delcourt as director of strategic channel partnerships and Leandro Magalhães as director of people operations.

Rafael Teixeira has been promoted to director of information security.

That last appointment highlights an unavoidable issue as payment networks expand: more markets mean more regulatory requirements, data-security obligations and operational dependencies.

For enterprise customers, geographic reach only matters if the infrastructure behind it can meet local compliance and security requirements consistently.

What it means for enterprise payment teams

The EBANX changes point to a broader evolution in global payment infrastructure.

Enterprise merchants increasingly want one strategic payments relationship while still expecting local payment expertise. That creates pressure on fintech providers to balance centralized technology with decentralized market knowledge.

For businesses expanding internationally, the important questions will therefore extend beyond supported countries.

They include local payment-method coverage, authorization performance, payout capabilities, compliance, fraud prevention, settlement reliability and the provider’s ability to respond to market-specific requirements.

EBANX’s regionalization strategy is an attempt to put those capabilities closer to the markets themselves.

As emerging-market ecommerce continues to grow, that combination of global infrastructure and local expertise could become one of the defining competitive advantages in cross-border payments.

Market Landscape

The global payments ecosystem is shifting from simple transaction processing toward localized financial infrastructure for international commerce.

Providers such as Stripe, Adyen, PayPal, Checkout.com and EBANX compete in different parts of the cross-border payments stack, while Visa and Mastercard continue to operate foundational global card networks.

For multinational merchants, the challenge is increasingly fragmented local infrastructure. A successful payments strategy may require cards, bank transfers, wallets, instant-payment systems, local acquiring and payout capabilities.

EBANX’s regional leadership expansion reflects this complexity.

Its focus across Latin America, APAC, Africa, the Middle East and Europe suggests that payments companies increasingly view local market expertise as a technology-adjacent competitive advantage.

The broader trend also aligns with the rise of embedded finance, where global platforms integrate payments, payouts and financial services directly into their operating workflows.

For enterprise teams, the implication is straightforward: choosing a global payments provider increasingly means evaluating both its technology platform and its ability to navigate individual markets.

Top Insights

• EBANX expanded senior leadership across major emerging markets, aligning executives with merchants and processing regions as cross-border payment demand accelerates.
• The company reported 48% TPV growth, strengthening its position as global brands seek payment infrastructure for Latin America, Africa and Southeast Asia.
• Singapore is becoming a strategic APAC hub, with new merchant-success and product leadership supporting international enterprises entering Asian and emerging markets.
• Issuer engagement and payouts are receiving greater attention, reflecting how authorization rates, local payment methods and settlement increasingly influence merchant growth.
• Regulation and information security are expanding alongside geographic reach, requiring enterprise payment providers to combine localization with strong operational controls.

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