Truist Appoints Charles Alston to Lead New HHG Banking Team

Truist Financial Corporation has announced the appointment of Charles Alston as Head of its newly formed Nonprofit Hospitals, Higher Education, and Government (HHG) banking team. The move underscores Truist’s commitment to deepening its reach in specialized sectors and delivering tailored solutions to nonprofit and public-sector clients across the U.S.

Strategic Role of the HHG Banking Team

1. A Specialized Focus on Mission-Driven Clients

• HHG operates within Truist’s Specialized Industries vertical under its Commercial and Corporate Banking segment.
• The team serves over 1,000 clients, including:
  • Nonprofit hospitals
  • Colleges and universities
  • Municipal and government entities

2. Comprehensive Financial Solutions

• HHG delivers holistic financial services such as:
  • Public finance and capital markets
  • Trading and payments infrastructure
  • Credit and treasury solutions
  • Cash management services

Leadership Appointment: Charles Alston

3. Deep Experience and Proven Leadership

• Charles Alston brings 30+ years of financial services experience, with 20 focused on healthcare, education, and nonprofit sectors.
• Previously served as Market Executive at Bank of America, overseeing Healthcare, Higher Education, and Not-for-Profit sectors in the Southeast.

4. Broad Strategic and Operational Expertise

• Experienced in:
  • Treasury management
  • Credit products
  • Relationship management
  • Sector-specific growth strategy

5. Community and Industry Engagement

• Member of the Health Management and Policy Advisory Board at the University of Miami since 2011.
• Chaired the board from 2016 to 2021.
• Holds a Certified Treasury Professional (CTP) designation and additional securities licenses.

Vision from Truist Leadership

6. Building on Legacy Service with Renewed Focus

• Jason Cagle, Head of Specialized Industries at Truist, stated:
  • “The HHG team is new in name only. We’ve long served nonprofit and government clients, and Charles brings the leadership needed to elevate and scale this focus.”

Organizational Structure and Broader Strategy

7. HHG Within Truist’s Specialized Industries

• HHG is part of a larger portfolio of niche-focused teams, including:
  • Senior Care
  • Dealer Services (Auto)
  • Association Services
  • Mid/Small Cap Sponsors
  • Trustee Management
  • Corporate Finance Advisory

8. Strategic Location

• Alston will be based in Jacksonville, Florida, reporting directly to Jason Cagle.

The creation of the HHG banking team and Charles Alston’s leadership mark a strategic expansion in Truist’s approach to serving mission-driven institutions. With an emphasis on specialized financial strategies, client-focused support, and sector expertise, Truist is poised to redefine how banks engage nonprofit, education, and government entities.

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